Do You Trust Your Marketing Company? Better Take a Second Look.
How much do you trust the people you work with?
This isn’t a light question, I know. And I don’t mean for you to start giving the side eye to your partner and wondering what she’s got up her sleeve. Don’t get paranoid on me now!
But ultimately you DO have to be very careful who you choose to do business with. That goes for employees, partners, clients, vendors… and yes, marketing companies. PARTICULARLY marketing companies.
The other day, I stumbled across an MSP in Maryland that had one of Ulistic’s videos running on their site. Trouble was, the MSP was NOT one of our clients, and the video had the Ulistic name scrubbed. (Of course, the scrub job was pretty bad – the Ulistic leaf was still plainly visible, and if you clicked through on the video you ended up back at Ulistic’s YouTube page. If you’re going to steal, at least put a bit more creativity into the effort.)
We go to a lot of trouble to make up videos for our clients, and to see my team’s hard work abjectly stolen and put up on someone else’s site without the credit to us made my blood boil.
Luckily, the video is gone from the site now. And Ulistic will be receiving the financial compensation we deserve for the insult. The MSP’s explanation? They hired an SEO company off of Craigslist.
Well surprise, surprise, you moron. Did you really think that the high-quality video without a logo was cooked up by a company advertising their services on CRAIGSLIST? Come on.
And I wish this were the first time something like this had happened to us. Unfortunately these situations pop up every so often. We find word-for-word copies of our content on a site here, or a scrubbed video on a site there. And hey, sometimes it works out for us. We have a few clients now who were once those we contacted in anger, and they reached out to us after realizing how they’d been duped. Now they’re getting content customized for them and a slew of other marketing services too.
So it goes to show you, you need to do your research when choosing a marketing company to help you, or ANY partner for that matter. The Internet is an amazing tool, but it unfortunately makes it VERY easy for shysters to nab content from hard-working people who PRODUCE, and then try to hawk it as their own.
So here’re my recommendations for choosing a marketing company:
- Choose Ulistic (Okay, okay, I’m kidding. Yes, you should choose Ulistic, but the real steps will tell you why).
- Don’t look on Craigslist, Kijiji, or any other such site. Those sites are great for some things, but they’re a breeding ground for those who are looking to make a quick buck by using pirated material.
- Look up other MSP websites in markets outside your own. If you’re in New York, try looking at a Vancouver MSP. Find sites you like, and then find out who did their site design. That will give you a place to start from.
- Research the companies you look at. Make sure you see references to them outside their own website. Look for testimonials or case studies.
- If a testimonial feels “too good to be true,” reach out to the person who gave the testimonial. If they attached their name to it, they should be willing to stand by their word and give you a real recommendation on the company.
- Don’t go cheap. Yes, be aware of your budget and be smart with it, but don’t just go for whoever offers you the lowest price. Make sure you see the quality of their work and find out what you’re GETTING for the money you pay. Make sure it’s what you want. Different companies go to different lengths in marketing. Some use templates and do cookie-cutter sites, and they tend to charge less. Others do customized work, and they charge more. Decide what makes sense for you, and go for it.
Be careful who you trust. Do your research and make sure you figure out what you’re getting into. If you don’t, it might end up costing you much more than you bargained for.
Ulistic provides marketing services to managed services providers. The Ulistic team acts as part of your team, engaging and working with your MSP each day to assist in providing the foundation for stratospheric success. Learn more at Ulistic.com.