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AWS' Ruba Borno and gen AI
Cloud
AWS re:Invent: AWS Working with Partners to Pinpoint Gen AI OpportunitiesAWS Working with Partners to Pinpoint Gen AI Opportunities

Despite gen AI taking center stage at AWS re:Invent, the hyperscaler wants partners to identify specific customer use cases, rather than “going after everything.”

byChristine Horton
Nov 28, 2023|
3 Min Read
Rocking out at AWS re:Invent 2023
Artificial Intelligence
AWS Re:Invent: Day 1 Includes Gen AI, Storage, Compute LaunchesAWS Re:Invent: Day 1 Includes Gen AI, Storage, Compute Launches
byChristine Horton
Nov 28, 2023
7 Slides
AWS Re:Invent attendees watch Adam Selipsky's keynote on big screen outside conference hall.
Connectivity
Get a Taste of AWS re:Invent as Event Kicks OffGet a Taste of AWS re:Invent as Event Kicks Off
byKelly Teal
Nov 28, 2023
11 Slides
Ruba Borno at AWS Partner Awards, AWS re:invent 2023
Cloud
AWS Honors Partners of the Year: Cisco, Pax8, Ingram Micro, MoreAWS Honors Partners of the Year: Cisco, Pax8, Ingram Micro, More
byChristine Horton
Nov 28, 2023
3 Min Read
AT&T Partner Marketing hire Matt Hickey
People on the Move
Hickey to Helm AT&T Partner Marketing, 'MDF Refresh'Hickey to Helm AT&T Partner Marketing, 'MDF Refresh'
byJames Anderson
Nov 27, 2023
3 Min Read
Generative AI
Artificial Intelligence
Cisco on Generative AI: 'We Gotta Get This Right'Cisco on Generative AI: 'We Gotta Get This Right'
byMoshe Beauford
Nov 27, 2023
6 Min Read
Amazon WorkSpaces Thin Client
Desktop
New AWS WorkSpaces Thin Client: Yea for Enterprises, Nay for Partners?
New AWS WorkSpaces Thin Client: Yea for Enterprises, Nay for Partners?
Nov 27, 2023
|
3 Min Read
byKelly Teal
Broadcom-VMware starts new era upon closing
Mergers & Acquisitions
‘Start of a New Era’: $61 Billion Broadcom-VMware Deal Closes
‘Start of a New Era’: $61 Billion Broadcom-VMware Deal Closes
Nov 22, 2023
|
5 Min Read
byKelly Teal
Ingram Micro at Channel Futures Leadership Summit 2023
Channel Business
Images: 2023 Channel Futures Leadership Summit Expo Hall
Images: 2023 Channel Futures Leadership Summit Expo Hall
Nov 22, 2023
|
91 Slides
byCraig Galbraith
Cisco channel partner strategy for 2024
Unified Communications
A Look Inside Cisco's Channel Partner Strategy for 2024
A Look Inside Cisco's Channel Partner Strategy for 2024
Nov 22, 2023
|
3 Min Read
byMoshe Beauford
Channel offerings to sell
Technologies
10 New Channel Offerings: Cisco, Genesys, Aruba, More
10 New Channel Offerings: Cisco, Genesys, Aruba, More
Nov 22, 2023
|
10 Slides
byJames Anderson
Channel Futures Q3 2023 Tech Advisor Market Outlook
Unified Communications
Q3 Tech Advisor Survey Shows Shift in UCaaS Sales
Q3 Tech Advisor Survey Shows Shift in UCaaS Sales
Nov 21, 2023
|
7 Slides
byJames Anderson
Ooma's Kathy Mazza at Channel Futures Leadership Summit talking POTS replacement.
Unified Communications
Ooma: Partners Doing Lucrative POTS Replacement Deals
Ooma: Partners Doing Lucrative POTS Replacement Deals
Nov 21, 2023
|
5 Min View
Cloudli forms single channel program with ConnectMeVoice brand it bought last year.
Mergers & Acquisitions
Cloudli, ConnectMeVoice Consolidate in Single Enhanced Channel Program
Cloudli, ConnectMeVoice Consolidate in Single Enhanced Channel Program
Nov 21, 2023
|
3 Min Read
byMoshe Beauford
Channel Futures TA 101
Connectivity
A Spotlight on Top Performers in Communications Channels
A Spotlight on Top Performers in Communications Channels
Nov 21, 2023
|
3 Min Read
Broadcom-VMware questions remain upon closing
Mergers & Acquisitions
Broadcom-VMware: Partners Face ‘Too Many Unknowns’
Broadcom-VMware: Partners Face ‘Too Many Unknowns’
Nov 21, 2023
|
9 Slides
byKelly Teal
UCaaS, CCaaS providers embrace AI
Artificial Intelligence
CF20: UCaaS, CCaaS Providers Making the Most of AI
UCaaS, CCaaS Providers Making the Most of AI
Nov 21, 2023
|
20 Slides
byEdward Gately
Lumen's Sara Seegers with Craig Galbraith at Channel Futures Leadership Summit 2023.
Channel Sales & Marketing
Lumen: Company Culture Extending to Partner Community
Lumen: Company Culture Extending to Partner Community
Nov 20, 2023
|
3 Min View
byCraig Galbraith
Ingram Micro's John Dusett at Channel Futures Leadership Summit 2023
Distribution
Ingram Micro: Xvantage Automates Transactional Tasks
Ingram Micro: Xvantage Automates Transactional Tasks
Nov 20, 2023
|
6 Min View
byCraig Galbraith
RingCentral CCaaS AI solution
Unified Communications
Partners to Benefit from RingCentral CCaaS AI Infusion
Partners to Benefit from RingCentral CCaaS AI Infusion
Nov 20, 2023
|
3 Min Read
byMoshe Beauford
OpenAI drama
Cloud
OpenAI Drama Goes Big Over the Weekend, Microsoft Wins
OpenAI Drama Goes Big Over the Weekend, Microsoft Wins
Nov 20, 2023
|
6 Slides
byKelly Teal
Sandler Partners and Pax8
Distribution
Sandler Partners Adds Pax8, SaaS Offerings to Line Card
Sandler Partners Adds Pax8, SaaS Offerings to Line Card
Nov 20, 2023
|
5 Min Read
byJames Anderson
Comcast Business restructuring details
Cable
Comcast Business Sheds Light on Realignment, Ops Shift
Comcast Business Sheds Light on Realignment, Ops Shift
Nov 20, 2023
|
5 Min Read
byJames Anderson
UCaaS
Unified Communications
Dialpad and Cisco Talk Future of UCaaS, Channel Opportunity
Dialpad and Cisco Talk Future of UCaaS, Channel
Nov 17, 2023
|
3 Min Read
byMoshe Beauford
Cisco product orders declined in its fiscal year Q1
SDN/SD WAN
Putting Declining Cisco Product Orders into Context
Putting Declining Cisco Product Orders into Context
Nov 17, 2023
|
4 Min Read
byJames Anderson
Ian Kieninger on trusted advisors
Distribution
Avant's Ian Kieninger: Advisor Model 'Hot' Right Now
Avant's Ian Kieninger: Advisor Model 'Hot' Right Now
Nov 16, 2023
|
12 Min Read
byJames Anderson
Cisco Splunk messaging to partner community
Mergers & Acquisitions
Cisco Reveals Splunk Messaging to Partners
Cisco Reveals Splunk Messaging to Partners
Nov 16, 2023
|
3 Min Read
byChristine Horton
Microsoft Ignite
Channel Business
AI’s ‘Pace of Innovation’ Dominates Nadella Keynote Microsoft Ignite 2023
AI Dominates Nadella Keynote at Microsoft Ignite 2023
Nov 15, 2023
|
3 Min Read
byKelly Teal
Microsoft Teams
Unified Communications
Microsoft Ignite Brings New Microsoft Teams Features to Collaboration Platform
Microsoft Ignite Brings New Microsoft Teams Features
Nov 15, 2023
|
3 Min Read
byMoshe Beauford
Barracuda
People on the Move
Barracuda Chooses Datto Vet to Accelerate MSP Sales
Datto Vet to Lead Barracuda's MSP Sales
Nov 15, 2023
|
3 Min Read
byEdward Gately
Partner program updates
Channel Sales & Marketing
14 Partner Program Updates: Dell, Zoom, Google Cloud, More
14 Partner Program Updates: Dell, Zoom, Google Cloud, More
Nov 15, 2023
|
14 Slides
byJames Anderson
Consistency at the Comcast Business Partner Program
People on the Move
Partners: Craig Schlagbaum Made Comcast 'Consistent'
Partners: Craig Schlagbaum Made Comcast Channel 'Consistent'
Nov 15, 2023
|
8 Min Read
byJames Anderson
Pure Storage
Data Centers
Pure Storage Tweaks Partner Program
Pure Storage Tweaks Partner Program
Nov 15, 2023
|
3 Min Read
byChristine Horton
Comcast Business restructuring
Cable
Comcast Business Restructuring Hits Channel
Comcast Business Restructuring Hits Channel
Nov 14, 2023
|
3 Min Read
byJames Anderson
Searchlight Cyber Centripetal
Channel Sales & Marketing
Searchlight Cyber, Centripetal Launch First Partner Programs
Two Cybersecurity Providers Launch Partner Programs
Nov 14, 2023
|
5 Min Read
byEdward Gately
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Sep 16 - Sep 19, 2024
The strength of the channel is undeniable as we saw at our record-breaking Channel Partners Conference & Expo in Las Vegas. As the landscape of the channel continues to evolve with M&A, emerging partner models and the race for recurring revenue, IT and communications vendors are doubling down on their partner programs as they seek new avenues for growth. As a result, channel leaders have to be more agile than ever to stay ahead of the curve. At Channel Futures Leadership Summit, current and future leaders will come together in sunny Miami to connect, learn from one another, collaborate and hone their leadership skills. Get notified when registration opens for 2024.
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