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Channel Sales & Marketing

AI future for partners
Artificial Intelligence
How AI Can Enable a Safer, Productive Future for PartnersHow AI Can Enable a Safer, More Productive Future for Partners

AI's benefits are substantial, but partners must overcome security challenges to shape a positive future.

byBrian Kane
Nov 28, 2023|
5 Min Read
AT&T Partner Marketing hire Matt Hickey
People on the Move
Hickey to Helm AT&T Partner Marketing, 'MDF Refresh'Hickey to Helm AT&T Partner Marketing, 'MDF Refresh'
byJames Anderson
Nov 27, 2023
3 Min Read
FinOps
Channel Sales & Marketing
Want to Be a Better MSP? Embrace FinOpsWant to Be a Better MSP? Embrace FinOps
byRyan McIntire
Nov 24, 2023
6 Min Read
Ingram Micro at Channel Futures Leadership Summit 2023
Channel Business
Images: 2023 Channel Futures Leadership Summit Expo HallImages: 2023 Channel Futures Leadership Summit Expo Hall
byCraig Galbraith
Nov 22, 2023
91 Slides
Cisco channel partner strategy for 2024
Unified Communications
A Look Inside Cisco's Channel Partner Strategy for 2024A Look Inside Cisco's Channel Partner Strategy for 2024
byMoshe Beauford
Nov 22, 2023
3 Min Read
Distribution strategy and execution
Distribution
Why a Solid Channel and Distribution Strategy Beats Direct in Emerging MarketsWhy a Solid Channel, Distribution Strategy Beats Selling Direct
byOscar Chavez-Arrieta
Nov 22, 2023
6 Min Read
Channel Futures Q3 2023 Tech Advisor Market Outlook
Unified Communications
Q3 Tech Advisor Survey Shows Shift in UCaaS Sales
Q3 Tech Advisor Survey Shows Shift in UCaaS Sales
Nov 21, 2023
|
7 Slides
byJames Anderson
Cloudli forms single channel program with ConnectMeVoice brand it bought last year.
Mergers & Acquisitions
Cloudli, ConnectMeVoice Consolidate in Single Enhanced Channel Program
Cloudli, ConnectMeVoice Consolidate in Single Enhanced Channel Program
Nov 21, 2023
|
3 Min Read
byMoshe Beauford
Growth hub offers Guardz partners opportunities
Security
Guardz Rolls Out Growth Hub for MSPs
Guardz Rolls Out Growth Hub for MSPs
Nov 21, 2023
|
2 Min Read
byEdward Gately
Egress going 100% channel sales
Channel Sales & Marketing
Egress Makes Rapid Shift to 100% Channel Sales
Egress Makes Rapid Shift to 100% Channel Sales
Nov 21, 2023
|
3 Min Read
byChristine Horton
Lumen's Sara Seegers with Craig Galbraith at Channel Futures Leadership Summit 2023.
Channel Sales & Marketing
Lumen: Company Culture Extending to Partner Community
Lumen: Company Culture Extending to Partner Community
Nov 20, 2023
|
3 Min View
byCraig Galbraith
Kaseya's TruPeer Program extended
Channel Sales & Marketing
Kaseya Extends TruPeer Program to European MSPs
Kaseya Extends TruPeer Program to European MSPs
Nov 20, 2023
|
2 Min Read
byChristine Horton
Comcast Business restructuring details
Cable
Comcast Business Sheds Light on Realignment, Ops Shift
Comcast Business Sheds Light on Realignment, Ops Shift
Nov 20, 2023
|
5 Min Read
byJames Anderson
Partner program discussion at Canalys North America Forum 2023
Channel Sales & Marketing
Partner Program Complexity Challenges Vendors
Partner Program Complexity Challenges Vendors
Nov 20, 2023
|
5 Min Read
byBob DeMarzo
Ian Kieninger on trusted advisors
Distribution
Avant's Ian Kieninger: Advisor Model 'Hot' Right Now
Avant's Ian Kieninger: Advisor Model 'Hot' Right Now
Nov 16, 2023
|
12 Min Read
byJames Anderson
tech disruptors
Technologies
Why Partners Are Tech Disruptors: Vonage, IBM, 8x8, Others Weigh In
Why Partners Are Tech Disruptors
Nov 16, 2023
|
10 Slides
byMoshe Beauford
New MSSP program from Flare
Channel Sales & Marketing
Flare Unveils Enhanced MSSP Partner Program
Flare Launches Tiered MSSP Program
Nov 16, 2023
|
2 Min Read
byEdward Gately
Cisco Splunk messaging to partner community
Mergers & Acquisitions
Cisco Reveals Splunk Messaging to Partners
Cisco Reveals Splunk Messaging to Partners
Nov 16, 2023
|
3 Min Read
byChristine Horton
Barracuda
People on the Move
Barracuda Chooses Datto Vet to Accelerate MSP Sales
Datto Vet to Lead Barracuda's MSP Sales
Nov 15, 2023
|
3 Min Read
byEdward Gately
Partner program updates
Channel Sales & Marketing
14 Partner Program Updates: Dell, Zoom, Google Cloud, More
14 Partner Program Updates: Dell, Zoom, Google Cloud, More
Nov 15, 2023
|
14 Slides
byJames Anderson
Consistency at the Comcast Business Partner Program
People on the Move
Partners: Craig Schlagbaum Made Comcast 'Consistent'
Partners: Craig Schlagbaum Made Comcast Channel 'Consistent'
Nov 15, 2023
|
8 Min Read
byJames Anderson
MSP Expert panel Canalys North America Forum 2023
Channel Sales & Marketing
The Future of Managed Services: Delivering Complex Solutions
The Future of Managed Services: Delivering Complex Solutions
Nov 15, 2023
|
6 Min Read
byBob DeMarzo
Searchlight Cyber Centripetal
Channel Sales & Marketing
Searchlight Cyber, Centripetal Launch First Partner Programs
Two Cybersecurity Providers Launch Partner Programs
Nov 14, 2023
|
5 Min Read
byEdward Gately
Securonix
People on the Move
Securonix Hires Ivanti Vet to Lead Its Partner Program
Securonix Hires Ivanti Vet as Channel Leader
Nov 14, 2023
|
3 Min Read
byEdward Gately
Cisco SMB Sustainability Focus
Channel Sales & Marketing
Cisco SMB Sales Head Dishes on Sustainability, Distis
Cisco SMB Sales Head Dishes on Sustainability, Distis
Nov 10, 2023
|
13 Min Read
byJames Anderson
Customer life cycle
Channel Sales & Marketing
VMware Ditches ‘Hit And Run’ Sales in Favor of Customer Life Cycle
VMware Ditches ‘Hit And Run’ Sales in Favor of Customer Life Cycle
Nov 10, 2023
|
3 Min Read
byChristine Horton
Check Point MSSP partner program update
Security
Check Point Software Debuts MSSP Partner Program Updates
Check Point Software Updates MSSP Partner Program
Nov 9, 2023
|
3 Min Read
byMoshe Beauford
Cisco incentives revealed as Chuck Robbins and Gary Steele take the stage.
Channel Sales & Marketing
Partner: New Cisco Incentives Support Shift to Software, Opex Models
Partner: New Cisco Incentives Support Shift to Software, Opex Models
Nov 8, 2023
|
8 Min Read
byJames Anderson
Cisco Partner Summit sales alignment with partner
Channel Sales & Marketing
Cisco Partner Summit: Internal Sales Gets 'Tighter Alignment' with Channel
Cisco Partner Summit: Sales Teams Aligns More with Partners
Nov 8, 2023
|
5 Min Read
byJames Anderson
Ooma's technology stack wooing partners
Unified Communications
Ooma Redefining Channel Program Through the Technology Stack
Ooma Redefines Channel Program via Technology Stack
Nov 7, 2023
|
3 Min Read
byMoshe Beauford
Acronis launches MSP Academy
Backup
Acronis Launches MSP Academy to Unlock MSPs' 'Future Potential'
Acronis Launches MSP Academy to Unlock 'Future Potential'
Nov 7, 2023
|
3 Min Read
byEdward Gately
Rodney Clark new at Cisco channel
People on the Move
Microsoft Alum Rodney Clark to Lead Global Cisco Partner Sales
Microsoft Alum Rodney Clark Appointed to Lead Cisco Channel
Nov 6, 2023
|
2 Min Read
byJames Anderson
Channel partners see 8x8 changes
Channel Sales & Marketing
8x8 Is Shaking Things Up for Channel Partners
8x8 Is Shaking Things Up for Channel Partners
Nov 6, 2023
|
6 Min Read
byMoshe Beauford
Fortinet Q3 earnings send stock down
Channel Sales & Marketing
Fortinet's Q3 Earnings, Lowered Forecast Prompts Stock Price Plunge
Fortinet's Q3 Earnings, Forecast Prompt Stock Price Plunge
Nov 6, 2023
|
2 Min Read
byEdward Gately
TD Synnex MSP growth
Channel Sales & Marketing
TD Synnex: Data Analytics, AI/ML Among MSPs' Top Areas for Growth
TD Synnex: AI/ML Among MSPs' Top Areas for Growth
Nov 6, 2023
|
3 Min Read
byEdward Gately
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Sep 16 - Sep 19, 2024
The strength of the channel is undeniable as we saw at our record-breaking Channel Partners Conference & Expo in Las Vegas. As the landscape of the channel continues to evolve with M&A, emerging partner models and the race for recurring revenue, IT and communications vendors are doubling down on their partner programs as they seek new avenues for growth. As a result, channel leaders have to be more agile than ever to stay ahead of the curve. At Channel Futures Leadership Summit, current and future leaders will come together in sunny Miami to connect, learn from one another, collaborate and hone their leadership skills. Get notified when registration opens for 2024.
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