5 Reasons You Need Media Relations
… staying home on voting day and griping about the outcome.
Just as you don’t always get your way at the voting booth, you won’t always get the editorial coverage you want, but you can make sure your point of view has a voice in the chorus.
The Key is Doing It Right
There are many additional benefits to media campaigns that we could dig into – defensive branding, positioning your firm for capital formation or exit, establishing key executives as industry thought leaders, and many, many more.
But they must be done right.
This means knowing how to provide meaningful content, viewpoints or data to fit the needs of editors, instead of writing a press release about how awesome your company is and asking an editor to run a virtual advertorial for your firm.
It means building a business relationship with editors in your space so they think about you when they’re writing pieces in your part of your business ecosystem.
It means mastering the media pitch and being willing to advise editors on background (without being mentioned) sometimes.
And most of all, it means a sustained effort.
We’re going to shorten the learning curve for you in this series, with a look at media relations 101 and we’re going to turn the tables for you and interview editors on your behalf to find out what they most like, and dislike, about the pitches they receive.
But before we get to those pieces, we’re going to take a moment out in our next installment to look at one the most overused and least understood staples of media relations.
Look for “Anatomy of a Press Release” next week.