Alteva Relaunches Cloud UC Partner Program
Cloud UC provider Alteva has unveiled enhancements to its Channel Partner Program that are so sweeping the company is referring to the event as a “relaunch.” Intriguingly, it’s Alteva’s first business move since the company’s acquisition by Warwick Valley Telephone.
While the revamped program is designed to offer Alteva partners higher margins and expanded cloud portfolios when reselling Alteva’s own VoIP integrated with Microsoft Exchange, SharePoint and
Lync (UPDATE: Alteva has reached out to clarify that they provide hosted Microsoft Office Communications Server services – Lync doesn’t yet provide multitenancy), it’s the recently announced Unified Communications Certification that forms the crux of the enhancements.
Here’s what Alteva Chief Sales Officer Louis Hayner had to say about the ideas at the core of the partner relaunch in a prepared statement:
“Alteva believes that a high tide raises all ships. It’s not just about improving our company, but the hosted VoIP and UC industries in general. By working closely with the channel and providing the tools they need to be successful, we can further extol the benefits of hosted UC. By offering Alteva’s Channel Partner program, including our UC Sales Certification training, we enhance the value of our partners by helping them learn how to position services, expand offerings, boost revenues and increase market share.”
And to that end, here are the new tiers to the Alteva Channel Partner Program, with details taken straight from the press release:
- Alteva UC Certified Partners – benefit from the highest commission percentage available from Alteva. This level is for partners who have completed the Alteva UC Sales Certification training program.
- Alteva Premier Partners – receive commission percentage by retaining a specified quarterly quota determined by their Alteva Channel Manager.
- Alteva Preferred Partners – receive commission with no quarterly quotas.
- Alteva Referral Partners – receive commission for referring business that results in a sale.
As you can see, it appears to be fairly standard. But Alteva indicated a major part of the focus is education for partners as they move along the path to the cloud. That’s why Alteva is pushing those certifications as hard as it is, and it’s why the company is preparing quarterly partner workshops to get providers up to speed with the offering and the market.
It remains to be seen how its acquisition will affect Alteva in real-world terms. But the implicit message of this partner program enhancement is that it’s business as usual for the time being.