VMware, EMC, Dell & NetApp CEOs Tackle Consumerization of Enterprise
How will Michael Dell, incoming VMware CEO Pat Gelsinger, NetApp CEO Tom Georgens, current VMware CEO Paul Maritz and EMC CEO Joe Tucci tackle the consumerization of the enterprise, mobility, social media in the enterprise and Big Data? Glad you asked. Those executives are on stage right now amid a VMworld CEO power panel. Here’s the blow by blow.
Wired Editor-in-Chief Chris Anderson described how mobility, social media triggered the consumerization of the enterprise. Anderson then asked what the next-generation employee wants. From there, each CEO jumped in:
1. Dell: He described how mobile workers and home workers have erased the lines between traditional enterprise/non-enterprise applications. Dell also warned about the need for a new type of security in this new IT world.
2. Maritz: Instead of building a physical wall around your hardware and your IT and drawing a hard line between corporate systems and the Internet, it’s time to have logically secured systems.
3. Tucci: Even though the consumerization of IT is challenging, everyone would agree that without IT you can’t get innovation gains. There is a lot of shadow IT spending going on, too — like marketing executives spending on Amazon.com services without new processes in place.
4. Georgens: Instead of talking about IT challenges, talk about enablement. For CIOs it’s not about just keeping the lights on. “The thing that will get you fired is when a rival creates a competitive advantage when you, as CIO, said that type of move was impossible or too risky…What about delivering better decisions and bringing products to market faster.”
5. “We’ve got that too,” quipped Michael Dell, when storage topic between VMware, NetApp and EMC popped up. Audience rather enjoyed the moment.
6. Why customers don’t make the jump to cloud: “Security, SLAs and people-process barriers,” said Gelsinger. “The most important person when you go to a Google or Amazon datacenter is the person who knows how to make it run at scale.
7. Can You Be Too Consumer?: “Like any good firm,” said Gelsinger. “We want to enable a lot of budget to get freed up for innovation. But if you let all the animals out of the zoo and you don’t have security and processes in place…” you run into risks.
8. Collaboration and Open Source Impact on IT: “It’s been a dramatic change over the past decade,” said Dell, mentioning OpenStack. “It’s an important part of the way IT is advancing.” It’s early in the OpenStack world but it will create more choices for customers.
9. Trends that Surprised the Panel:
- “The macroeconomic instability,” said Dell, confirming he didn’t expect the economy to be so weak.
- Georgens said he was surprised that enterprises, rather than mid-size companies, have gone to the cloud first. He assumed mid-size companies would be the first movers but enterprise seems to be leading the way, he asserted.
- Plenty of shots and pokes about Facebook stock weakness among the panelists, by the way. But NetApp is a supplier to Facebook and CEO Georgens distanced himself from the quips.
- Tucci is surprised by how quickly new empires are built and old empires fall, noting the market capitalizations of various mobile phone companies.
- Dell sees S-curve adoption of desktop virtualization going forward. “How do you secure the mobile environment? It probably involves virtualizing the desktop.”
10. The Post PC Era:
- Dell noted that critics have been talking about the post PC era since 1999, yet PC sales have tripled since that time.
- Maritz conceded that he talks a lot about the post-PC era. But it’s really the multi-device era.
11. Big Data:
- 90% of the information you need to leverage is unstructured, plus you also need to analyze structured data and then all the public data — in real-time. Combine all that any you’re talking about big data and then informed decisions from analytics, said Tucci.
- Dell: Nobody wants big data; they want big impact and big results.
- Gelsinger: It’s also about Big Fast Data — getting the right analytics right here, right now, in real-time. Instead of waiting for analytics for a retail store to arrive next week, it needs to happen right now in real time while the shopper is walking down the aisle.
12. Social Media in the Enterprise
- It’s not a replacement for email. It’s a different way of communicating; it’s a way to access and discovery information with a different set of etiquette’s and rules, said Maritz.
- How do you co-create with your customers? That’s social media, said Dell.
Check back every few minutes for more updates.