7 Insider Tips to Jump Social Media Hurdles
…a challenging space to make an impact given the growing competition for your audience’s attention.
Bethany Chambers, director of audience engagement at North Coast Media, shared many social media marketing tactics in her Content Marketing World presentation. And I’ll share seven tactics she covered in these categories:
- Shareworthy content.
- Content structure and keywords.
- Platforms and tools.
- Data-driven strategy.
Bethany approaches shareable content from two angles: (1) finding the right content mix by blending original and third-party content, and (2) content types and topics that work for the intended audience.
1. Mix your media
Brands mistakenly make their social media feeds about them, Bethany says. They share content published on their owned media channels and rarely mention anything else – including their customers’ challenges.
Instead, Bethany recommends an equal mix of:
- Shared content.
Original content is what’s published on the brand’s owned media channels; shared content is content published by others. (Bethany includes retweets in the “shared content” category.)
The third leg of the stool is…