Channel Futures TV features video interviews with channel newsmakers in the headlines and at our events, the Channel Partners Conference & Expo and the MSP Summit.

Use AI to Identify Ideal Partner, Customer Prospects

MSP channel expert Erick Simpson offers sales and marketing tips for vendors and MSPs who want to incorporate AI into their processes.

Craig Galbraith, Editorial Director

April 5, 2024

7 Min View

Vendors and partners alike can use various types of artificial intelligence tools to make themselves more attractive to partners and customers, respectively.

Renowned MSP channel expert, Channel Mastered's Erick Simpson, describes to Channel Futures TV some tips on how to get it done.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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