Generative AI: AWS Is ‘Team Partner’ All the Way

AWS channel leader Ruba Borno talks generative AI, the AWS Marketplace and improving the partner experience at the AWS Partner Summit.

Christine Horton, Contributing Editor

April 23, 2024

5 Slides

AWS PARTNER SUMMIT LONDON — “All of AWS is Team Partner.”

With that, AWS has made its boldest statement yet as to the importance of partners to its generative AI aspirations.

Ruba Borno, VP, worldwide channels and alliances at AWS, took to the stage Tuesday at AWS Partner Summit London to talk AWS’ commitment to its partnering model.

“Let’s talk about the really exciting innovation of generative AI on AWS,” she told partners. “Our partners are leading the way, and now I’m 'Team Partner.' I’ve always been Team Partner but what I’m really excited about is that all of AWS is Team Partner. Our generative AI strategy is 'partner-first'; if you look at every layer of the generative AI stack, we’ve got partners that we have launched and gone to market with. We do not launch solutions in generative AI without our partners.”

Discussion topics at the Summit are leaning heavily toward generative AI, alongside the benefits of the AWS Marketplace for partners. There were also updates of partner news announced at AWS re:Invent in Las Vegas in December.

Channel Futures sat down with Borno to talk generative AI, the benefits of the AWS Marketplace to partners, and the fastest growing competency in the company’s history. See the slideshow above to discover more.

Related:Who Is Ruba Borno? Get to Know AWS’ New Global Channel Chief

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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