The Art of Managed Services Promotional Videos: masterIT

Want to position your company as a polished, buttoned-up managed service provider? Steal a page from J. Michael Drake and Gary Wiseman, the executives behind masterIT. Drake and Wiseman both appear in this slick, well-scripted video about their company.

Spend a moment watching the video...

...and you'll quickly learn about:

  • masterIT's mission and reason for existence
  • Executive leadership
  • Benefits to customers
  • Core competencies
  • Vertical markets served
So, who does the video serve: Prospective customers? Absolutely. But think bigger. As masterIT continues to grow, the company could become a potential takeover target for other MSPs, consulting shops or even IT vendors. Polished marketing materials -- including videos that go viral on the web -- will certainly help masterIT's cause, whether the company makes acquisitions or seeks organic growth.

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