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Elliot Markowitz

Elliot Markowitz is a veteran in channel publishing. He served as an editor at CRN for 11 years, was editorial director of webcasts and events at Ziff Davis, and also built the webcast group as editorial director at Nielsen Business Media. He's served in senior leadership roles across several channel brands.


Recent articles by Elliot Markowitz

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Are You an MSP or a Mouse?

How can you tell if you are a true MSP or a mere mouse? A mouse is afraid of the Boogeyman and MSPs aren’t. And, in the channel, the Boogeyman happens to be Dell (NASDAQ: DELL). That is what resellers called the vendor years ago when it was still pushing PC boxes to gain entrance into corporate accounts. It’s the truth: Dell haunted the channel back then, and fear can be a pretty good motivator.

Cloud, Mobility and Social Media, Oh My!

Say goodbye to the first half of 2012. I, for one, cannot believe the year is already half over. And since archaeologists recently uncovered secret Mayan artifacts pointing to calendars extending beyond 2012, it appears as though the world is not coming to an end Dec. 21, 2012, after all.

Never Underestimate the Power of Networking

Solution providers are businesspeople at their core. Yes, some are technology titans, virtualization virtuosos, security sharpshooters, mobile mavens and application artists (you get the drift), but at their very core, they are business owners and operators, and in addition to staying one step ahead of the ever-changing tech industry, they have companies to run.

Socially Awkward Customers Mean Opportunity for the Channel

The way people interact is rapidly changing. The way businesses get their messages out to the market is rapidly changing. And the way customers want to interact with suppliers is rapidly changing. All thanks to the explosion of social media platforms. And changes in technology and the way organizations do business always spell opportunity for the channel.

Apple: Friend or Foe for Solutions Providers?

As Apple (NASDAQ: AAPL) prepares to announce quarterly results on Tuesday, April 24, here’s a question designed more for The VAR Guy’s audience: Is Apple a friend to solution providers or an enemy? Take your time. There’s no rush. Think about it.

Hello Again: Can We Talk About HP?

Well, it’s not quite the same as Mohammad Ali’s return to the ring, but it is a return nonetheless. I have been involved in the channel on and off for the past 22-plus years, and just when I think I’ve escaped, they pull me back in. The VAR Guy can be quite persuasive, especially after a glass of the local Applebee’s finest red wine swill.

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