Why ‘Build It and They Will Come’ is a Bad Content Strategy
When I hear VARs talk about content strategy, their goal is often to build a library of content that will wow website visitors with their expertise and create immediate leads. Through their informative website, blog posts, videos, white papers, case studies and infographics, prospects are able to organically experience the company’s value.
When I hear VARs talk about content strategy, their goal is often to build a library of content that will wow website visitors with their expertise and create immediate leads. Through their informative website, blog posts, videos, white papers, case studies and infographics, prospects are able to organically experience the company’s value. After experiencing all that great content, VARs excitedly presume that their visitors will flock to a landing page or “contact us” form, complete...
