Jobs’ Resignation as CEO Won’t Impact Apple in the Long Run
Turn the wayback machine to January 2011, and you’ll remember I discussed at length that a post-Jobsian world wouldn’t be a big issue. Now, with Jobs officially stepping down as CEO, that world has officially come to pass — or has it? Even though Jobs isn’t CEO, that doesn’t mean his invisible hand won’t touch every magical new product that comes out of Cupertino …
There have been plenty of deconstruction, explanation and profiles published on how the absence of Steve Jobs will affect Apple and how new CEO Tim Cook will handle the situation. The answer is quite simply: just fine. Cook has been nailing it since January 2011, and with Jonathan Ive still at the helm developing the sexy industrial design, Apple clearly hasn’t fallen apart. Some suggest that we won’t see Jobs anymore, not even giving keynote speeches, but I honestly believe Jobs will be part of Apple as long as he can in many ways.
Jobs’ resignation shows he is more or less ‘done’ with the business aspects of being a CEO, and simply wants to focus on his health and family. Apple co-founder Steve Wozniac said it best in a blurb he gave to BYTE at Information Week:
“He really has had to sacrifice a lot to run Apple … I mean, just your time, everybody wants you day and night, that’s what I mean by sacrifices. It takes so much out of anyone to be under just constant pressure and demands like that. Steve needs now to just have some ‘Steve time.’ He deserves it.”
These are my sentiments exactly. With Jobs off the hook for everyday responsibilities, he’s free to focus on the parts he loves the most, which includes guiding the progression of new products and technology and ensuring Apple maintains the attention to detail for which it’s known. Even though Business Week reported a “weak” Steve Jobs attended his last day as CEO on the Apple campus, I think we’ll see a lot more of Steve Jobs than speculated, including an appearance whenever the iPhone 5 arrives.
Ignore the fear, uncertainty and doubt. Like I’ve said before, Apple’s future, even in the complete absence of Jobs, will forever be guided by one simple question, What would Steve Jobs Do? Taken seriously, Jobs’ legacy will forever remain.