Google Nexus 7 Targets Consumers But Coming to Business
Everything about the new Google Nexus 7 tablet, launched at Google I/O sounds like a consumer device. But the Bring Your Own Device (BYOD) trend coupled with mobile device management (MDM) capabilities suggest Nexus 7 will find a home within some small businesses and enterprise customer accounts. Will VARs be ready?
The Nexus 7 has a seven-inch screen, runs Android 4.1 (code named Jelly Bean) and integrates tightly with Google Play — an online store for music, books, magazines, movies, TV shows, apps and games. The $199 tablet certainly doesn’t sound like a business device.
But here’s the thing: The BYOD trend remains unstoppable, crushing corporate device makers like RIM BlackBerry. Plus, managed services software increasingly includes MDM (mobile device management) capabilities for Android and Apple iOS devices. Heck, even Microsoft Windows Intune, a cloud-based PC management platform, now supports Android.
So if you’re a VAR or MSP, you don’t necessarily have to recommend Nexus 7 and “consumer” devices to your customers. But there’s no excuse for not being able to manage such devices.