Broadcom Unveils New Channel Partners, IoT Network
Broadcom Communications (BRCM) today unveiled a network of more than 40 channel partners that is designed to serve the accelerating ethernet and Internet of things (IoT) markets.
The Irvine, California-based provider of semiconductor solutions for wired and wireless communications said the global network “is aimed at providing greater access to its WICED Smart and WICED Wi-Fi platforms and leading-edge RoboSwitch, StrataConnect and NetXtreme Ethernet solutions.”
“As the IoT market continues to evolve, we’re seeing increased demand from thousands of emerging developers wanting to get their hands on our low-cost, highly integrated development platforms, modules and resource materials,” said Vincent Brocato, Broadcom’s senior director for its global channel, in a prepared statement. “By making our technology easy to use and widely available through our expanded global channel, companies both large and small now have immediate access to the technology and tools required to bring their innovative ideas to life.”
Broadcom noted the network’s channel partners include:
- Module manufacturers.
- Original device manufacturers (ODMs).
- Value-added resellers (VARs).
Broadcom added that it now provides a scalable sales model with “the structure and broad ecosystem needed to meet increasing demand from thousands of developers seeking access to its growing portfolio of mass market products.”
The company has also introduced an online support portal and library of collateral to engage with its channel partners. This portal enables Broadcom channel partners to access data sheets, video tutorials and other educational resources.
Broadcom ups revenue in Q3 2014
Broadcom’s new network could help the company extend its global reach and increase its revenue.
The semiconductor solutions provider last month announced its net revenue totaled $2.26 billion in the third quarter of 2014, which represented a 10.7 percent increase from the previous quarter.
Scott McGregor, Broadcom’s CEO, pointed out that his company has “a renewed focus on its core businesses” that could help it boost its revenue going forward.
“Broadcom delivered record quarterly revenue and better than expected operating results [in the third quarter],” he said in a prepared statement. “Longer term, the company’s renewed focus on its core businesses is expected to produce improved margins and cash flows, enabling increased capital return.”