Apple Revenue Miss: Blame Google Android, Not iPhone 5 Wait?
When Apple delivered disappointing earnings this week, some pundits said iPhone 5 anticipation triggered a slowdown in current iPhone sales. But here’s another theory: Perhaps Google Android is the real culprit causing Apple’s (NASDAQ: AAPL) slowing growth. Skeptical? Consider recent market research…
… like these data points from Kantar World Panel. Earlier this month the research said:
“for the first time Android has taken at least half of smartphone sales in Great Britain, Germany, France, Italy, Spain, US and Australia.* Android’s share now ranges from 49.6% in Italy to a massive 84.1% in Spain.”
(Side note: Another survey, however, claims Apple is pulling away from Android in the enterprise.)
Meanwhile, Apple has yet to confirm plans for the iPhone 5. Early rumors suggested that the new smartphone would ship in September 2012. But some pundits are now suggesting iPhone 5 will be delayed — perhaps because of a 28 nanometer processors, ZDnet suggested.
Somewhere, Microsoft is smiling. The software giant continues to prepare its Windows Phone 8 upgrade, expected to arrive on smartphones in October 2012. Microsoft says a common code base across Windows smartphones, tablets and PCs will trigger a new app revolution. To start that revolution, Microsoft will release a Windows Phone 8 software development kit within weeks.
Channel Partner Strategies
For channel partners, The VAR Guy continues to shout his party line on smart phones: Don’t get caught up in the platform wars. Instead, develop a mobile device management (MDM) strategy that blankets Apple iOS (iPhone, iPad), Google Android, RIM BlackBerry and Windows Phone 8.
And make sure you MDM platform providers are up to date with their operating system support. In addition to the Windows Phone 8 launch this fall, watch for Apple iOS 6 to surface soon as well.