Another Reason Cisco, Apple Need Each Other: TelePresence
High-end TelePresence systems allow executives scattered across the world to feel as if they’re sitting across from each other in a single, virtual boardroom. But what if this next-generation video conferencing technology could be scaled down for use in your living room? Apparently, Apple is quite interested in making that dream a reality. If true, they should give Cisco Systems call.
Several blogs are buzzing about Apple’s potential plan to transform AppleTV into an interactive platform featuring chat, video and other capabilities. AppleInsider has in-depth details. And TelePresenceOptions.com, another blog, is connecting the dots between Apple’s concept and the TelePresence market.
The VAR Guy has a slightly different take on the situation. For about a year now, he’s been calling on Cisco and Apple to work far more closely together. The iPhone should be transformed into a killer device for unified communications. WebEx should have far better Macintosh support (that’s finally happening). And later, Cisco’s corporate TelePresence systems should integrate well with consumer-based systems.
Cisco CEO John Chambers thinks TelePresence could move into the home by 2010 (see item 6 on this list of Cisco-related trends). Working with Apple, Cisco could accelerate that schedule.
You’ll recall that Apple and Cisco battled a bit over the iPhone name (Cisco held the trademark but eventually allowed Apple to move forward with the name). But the duo never really announced any significant work together.
That’s too bad. Cisco wants the network to be the platform for applications. Apple increasingly dominates front-end and back-end access to digital entertainment applications. Surely, there’s a partnership in here waiting to happen.