Why Cloud-Based DRaaS and BaaS Are Becoming the Disaster Recovery Solution for the Masses

Now more than ever, companies are moving their backup and disaster recovery to the cloud, and adoption of Backup as a Service (BaaS) and Disaster Recovery as a Service (DRaaS) is growing in tandem. A recent survey found that as of 2019, 53 percent of IT professionals were using DRaaS, up from 39 percent in 2016. Beyond reduced costs and improved services, the onslaught of employees migrating to a remote work environment is another key factor driving BaaS and DRaaS momentum; moreover, global lockdowns and business continuity challenges are forcing many businesses to move to a cloud environment to further employee collaboration, data access and sharing for their geographically dispersed teams. But not all cloud-based backup and DR services are created alike: managed service providers (MSPs) and cloud service providers (CSPs) must choose wisely to deliver the efficiency, flexibility and reliability their customers require.

Join Channel Futures, Veeam, IBM Cloud and other industry experts to discover how service providers can leverage the combination of Veeam BaaS and DRaaS with IBM Cloud infrastructure to streamline cloud-based, offsite backup services. Topics include:

• How providers can leverage latent data and reporting to better manage customer assets, increase subscription revenue and cement client relationships
• How providers can expand their current product portfolio while boosting monthly recurring revenue
• What’s next for BaaS and DRaaS in a post-pandemic world

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Speakers:

Gina Kennedy-Toney, Contributing Editor, Channel Futures
Gina is a marketing executive with over 20 years’ experience across many technical arenas; specifically cloud services to include cloud communications, connectivity, security, and computing.   Gina’s experience is unique in that she has a far-reaching background in sales, affording her the insight to understand customer needs as well as partners’ requirements, essential to educate and acquire customers, close business, and drive revenue “North of Normal.”

Gina recently left the corporate world although she continues to serve the technology community as a sought-after consultant and subject matter expert for cloud technology, leadership, sales, and marketing.  Gina has mentored veteran women entering the technology field and previously served on the Channel Partners’ Advisory Board and the Public Relations/Communications committee for the Alliance of Channel Women.  Prior to Fusion, Gina held positions at Nortel, Genesys and Premiere Global Inc.  In her spare time, she enjoys college football (GO DAWGS) and RVing with her husband and two rescue dogs Maggie and Avery.

Sam Fischer, Director of Sales for Cloud strategies, Veeam
Sam Fischer is the Director of Sales for Cloud strategies, Enterprise accounts and the Service Provider community. With more than four decades of Channel experience driving sales growth at the Managed Service provider, Alliance and National partner level, Sam is responsible for Veeam revenue growth through team engagement with National and Global MSPs and CSPs.

Kelby Dennard, US Services and Territory Leader, IBM
Kelby is the US Services and Territory Leader for IBM Cloud Service Providers. He has more than 20 years’ experience in technical system analysis for cloud computing, data center facilities management, managed services, virtualization and network security. Today Kelby is responsible for the overall IBM relationship and sales revenue growth for 2000+ Cloud Service Providers.