Apple iPad: A Closer Look At First-Day Sales
As was the on-going joke with Easter Sunday being April 4th, “iPad Saturday” became the nomenclature for April 3rd, 2010. And what a day it was. Apple had yet another hit. Initial reports are that over 300,000 units were sold just in Day 1, and more every day. Here’s the scoop on Apple and the iPad numbers…
Both MacRumors.com and ComputerWorld.com had roundups on the amount of iPad’s sold, both quoting analysts who had numbers-a-plenty…
ComputerWorld.com had a nice little story regarding the iPhone in relation to the iPad and and noted that in the first two days of the iPhone’s launch, 270K iPhones were sold. Comparatively, just by the numbers, the iPad has already usurped the iPhone in initial sales with the 300K. But then what about it’s two-day progress? ComputerWorld reported…
Brian Marshall of BroadPoint AmTech estimated that Apple sold closer to half a million iPads over the weekend. Before Apple’s sales announcement, Marshall had issued a research note to clients that put total iPad sales at 525,000 for Saturday and Sunday.
Behind the Numbers
Half a million iPads in just two days? Not to shabby for Apple, especially when you consider it costs in the ballpark of $200 bucks for Apple to make an iPad, and they’re selling them for more than double that.
Meanwhile, MacRumors initially reported that:
Piper Jaffray Senior Research Analyst, Gene Munster, on Saturday said he believes Apple sold between 600-700 thousand iPads on the first day. This includes the pre-orders that would have been coming in since March 12
But later made this obvious announcement…
“The announcement of official numbers reveal that analyst predictions reported on Saturday were off by a factor of two…[but] Apple also announced that over one million apps from Apple’s App Store and 250,000 ebooks from the iBookstore were downloaded… “
Still, that’s impressive, and Gene Munster wasn’t actually too-far off when you consider the entire weekend-sales into perspective. And of course, what big-time product launch would be complete without a quote from Steve Jobs himself…
“It feels great to have the iPad launched into the world — it’s going to be a game changer,” said Steve Jobs, Apple’s CEO. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”
The Apple blogosphere has been all a twitter with rumors and comments that the iPad was one of the “most important” things Mr. Jobs ever worked on, and that he cared so deeply about it he worked on the design from his hospital bed during his liver transplant.
But let’s take a step back. Even with the anticipation of this ‘game changing’ device, getting your hands on one wasn’t too difficult if there was an Apple store nearby. Even with pre-orders, iPads were in good supply. Just take my first hand account of buying one today (Monday, April 5th). I called my local Apple Store at 10AM and asked if they had any iPads in stock.
“Yep! We’ve got 16 and 32GB in limited supply, and plenty of 64GB” chirped the cheery Apple employee. A half hour later, I walked into the nearly quiet store, spoke to the first Apple employee who made eye contact with me and said “One 16GB iPad please.” 10 minutes later I was out the door, iPad in hand.
ComputerWorld made a eerily similar observation:
…unlike during the launch of the first-generation iPhone, Apple didn’t exhaust its inventory of iPads. “Based on our spot checks, only a couple stores (San Francisco, Boston) were out completely or had very limited supply of the 16/32GB models, while the 64GB model was still plentiful,” Marshall said in his note. “In general, it appears supply has not been an issue over the weekend.”
So did Apple over-estimate the demand, or just didn’t want a shortage at all? Whatever the case, Apple is no doubt doing well, as their stock shot up to $238.49. The last question remaining? What’s the lasting effect this will have on the computer industry?
Just one day into owning the iPad, and there’s a interesting feeling as it sits in your lap. The iPad disappears, and there’s this comfortable intimate gateway to everything, without the annoying heat from a laptop, without the limitations of sitting in a desk chair. And maybe that’s Apple’s plan; to be on your desk, your pocket, and your living room.