Brightpoint, RadioShack Enter Distribution Agreement
Brightpoint Inc. (CELL) announced today that its subsidiary, Brightpoint North America L.P., has entered into an agreement with RadioShack Corp. (RSH).
As part of the agreement, Brightpoint will provide distribution and logistics support for certain wireless products at a select number of RadioShack stores. In addition, Brightpoint will continue to distribute wireless products to select RadioShack dealer stores across the country.
“This program is very exciting for Brightpoint as it represents what we believe is the optimal way to manage handset inventories within the constantly changing wireless space,” said J. Mark Howell, president of Brightpoint Americas. “This program provides incremental points of sale for our OEM suppliers, increased product choices for consumers, and an efficient and effective supply retail chain solution.”