Where Should You Double Down Your Marketing Efforts? 3 Best Bets
Gartner just released its “Top 10 Strategic Technology Trends for 2015,” and it’s filled with the usual suspects (cloud/client computing, software-defined applications and the Internet of Things). It is also filled with some notable newcomers to the space—computing everywhere and risk-based security. With so many areas to focus on, how do you begin to narrow down the list? Where should you double down your marketing efforts and customer focus for 2015?
Not surprisingly, Gartner’s trends all revolve around cloud services and tech in the workplace. That’s why our top three picks for partners include mobile management, mobile security and cloud management. We chose these areas because of the potential for revenue as well as the ability to increase market share/stickiness. Plus, they’re what your customers will surely be looking to you for guidance and insight around.
1. Conquer device sprawl with mobile management
More than ever before, your customers are desperately searching for a single point of management for their ever-growing and diverse fleet of devices. It’s important to provide them with a simplified yet efficient way to view and manage devices across multiple business units and locations. For your customers, mobile management can revolutionize the way they work. This game-changing solution can give customers the ability to improve business processes, increase productivity, and streamline the enrollment process for administrators and end-users alike.
2. Deliver piece of mind across devices with mobile security
While individuals all love the freedom of the BYOD and BYOT, organizations simply cannot afford to sacrifice security along the way. Don’t let the digital business shift negatively impact your SMB and enterprise customers or security challenges overwhelm. That’s why it’s paramount that you provide customers with fully integrated mobile security solutions capable of protecting their data and monitoring IT infrastructure across locations. A top-notch security solution can deliver the highest-fidelity user experience, reduce costs by streamlining desktop management and enhance security and compliance.
3. Provide agility with a cloud management platform (CMP)
Today’s IT professionals are tired of the headaches that come from disparate stacks of technology. You can cure their aches and pains by offering an entirely new way of extending their datacenter with a cloud management platform built to provide performance and availability of a public, provide and hybrid cloud. The right CMP solution will help customers realize the full power of the cloud, giving them the ability to automate provisioning, proactively manage performance and improve decision-making capabilities with powerful analytics—all with a unified management experience.
What other trends are top of mind with your customers? We’d enjoy hearing your perspective, as well. How will our top picks help you stay top of mind with customers? Let’s stack the deck together.
Toni Adams is vice president of Partner & Alliance Marketing at VMware. Guest blogs such as this one are published monthly and are part of The Var Guy's annual platinum sponsorship.
