How Today’s MSPs can Build a Lead Generation Engine
|Date||Available On Demand|
Available On Demand
Today’s digital world has changed the buyer’s journey for all consumers, including B2B. Nowadays 50% of the purchase decision is already complete before the customer even calls the supplier. The old way of generating leads isn’t practical. You need a scalable process for building a lead generation engine that drives sales and profits.
Join Channel Futures contributor and CEO of AchieveUnite, Theresa Caragol and Demand Generation Expert, Kyle Sutton for an interactive discussion about how to build a steady flow of qualified leads.
This discussion will focus on five key areas:
- Why now? What’s different about today that makes me need to change?
- What do I need to do for my website?
- I’ve heard paid and free, Google ads, SEO and search – what does it all mean? How do I get ahead economically?
- What about automating emails? How can I do this? What do we need to know about GDPR and the rules around marketing?
- What metrics do I use? How do I know if I’m successful?
This session will be packed with education and new tools and techniques any MSP can adopt in their organization to turn their demand generation into a powerful engine for the company.
If you have already registered, click here to access
Brought to you by:
Theresa Caragol, CEO AchieveUnite and Channel Futures Contributor
Theresa Caragol is founder and principal consultant of Theresa Caragol Consulting, LLC, and Achieve Unite a strategic advisory firm that provides business acceleration services to global enterprises including partner and channel development, go-to-market planning, M&A channel integration and executive learning forums. She has more than 20 years’ experience in building and managing multi-million dollar indirect channel teams and strategic alliance business and programs from inception to sales success. Prior to founding TCC, Theresa held senior executive roles at Extreme Networks, Ciena and Nortel.
Theresa is passionate about coaching employees and mentoring young people into STEM fields. She is honored to be one of 15 women selected for the First Leadership Foundry in Washington, DC – an organization dedicated to mentoring and recruiting women for positions on corporate boards. Theresa has received numerous IT industry channel accolades recognizing her work including: 2014 CRN Top 50 Most Influential Channel Chiefs, 2013 CRN Top 10 Next Generation Channel Leaders, 2015 Golden Bridge Gold Award for Best Program Leader.
Theresa graduated with honors from Virginia Tech University. She has an MBA from the University of Wisconsin’s Lubar School of Business, and holds an Executive Master’s degree in Leadership from Georgetown University’s McDonough School of Business.
Kyle Sutton, Director of Demand Generation for SolarWinds MSP
Kyle is responsible for global new customer acquisition within the MSP business unit. A lifelong technology enthusiast, Kyle started his career as network engineer but ultimately landed in the field of digital marketing. He has more than 11 years of ad agency experience and has built cross-channel campaigns for notable tech companies like Lenovo, IBM, Cisco and Hewlett-Packard Enterprise.