EarthLink Buys IT Solution Center, Hosted Apps from Synergy
EarthLink, the IP infrastructure and services provider, has two businesses from Synergy Global Solutions: its IT Solution Center and its hosted application business. The purchases arrive as EarthLink continues to expand its managed services strategy.
The acquired businesses potentially help EarthLink on several fronts: First, it gives the company a 24x7x365 IT service support center that EarthLink can offer to customers who are trying to outsource their own IT operations.
EarthLink serves more than 10,000 business end-users through its channel partnerships, so you can bet the company will pursue opportunities to sell IT service support within its current clientele. The service support center includes the following:
- help desk
- network operations center (NOC)
- remote care platform
- tiered network support and monitoring
- remote technical management
EarthLink’s acquisition of Synergy’s IT Solution Center and hosted apps business also provides the company with about 120 new value added resellers (VARs). So Earthlink has a built-in sales pipeline for the acquired businesses. And EarthLink can also promote its cloud and communications services to those Synergy VARs.
EarthLink is also adding an executive to its management team and bringing on more support staff. Synergy President Clark Crook will become EarthLink Vice President of Solution Center Services, and EarthLink will retain 80 Synergy support specialists and engineers who represent the Synergy IT Solution Center. It sounds like current Synergy clients will be receiving services as normal, though they’ll be provided by EarthLink rather than Synergy. The acquisition is likely tied to Earthlink’s recent plan to promote its managed services and cloud services.