Asigra Debuts Vertical Marketing Strategy
Cloud backup, recovery and restore (BURR) provider Asigra is enhancing its Hybrid Partner Program by adding its new Vertical Marketing Strategy, designed to help Asigra partners differentiate themselves by becoming vertical marketing specialists.
Asigra contracted with an unnamed third party market research firm to learn more about vertical markets, including information about buyer behaviors and preferences. With new information in hand, Asigra developed strategies for marketing to companies that are facing new challenges with bring your own device (BYOD), Big Data and compliance issues. For instance Basel III, ISO, SOX, HIPAA and EHR meaningful use are top of mind for many companies in vertical industries, according to Tracy Staniland, senior director of corporate marketing at Asigra.
“Our vertical marketing strategy is designed to give our partners the information and tools they need to successfully market and sell their cloud backup and recovery services to specific industries such as financial services, education, and manufacturing,” she said in a statement.
Gartner VP and channel expert Tiffani Bova has encouraged MSPs to specialize in either niche technologies or vertical markets as a way to differentiate themselves from the pack as the market undergoes a transformation.