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 Channel Futures

Sales & Marketing


TeamLogic IT Gains PR Buzz From Windows 7

  • Written by Dave Courbanou 1
  • November 4, 2009

TeamLogic IT, a US-based network of VARs and solutions providers, says it is now servicing Windows 7. The move is the latest channel-related vote of confidence in Microsoft’s new operating system. But perhaps the bigger news here: TeamLogic IT is using low-cost PR moves to potentially ride the Windows 7 wave into customers’ networks. Rival VARs might be wise to follow TeamLogic IT’s marketing lead.

TeamLogic IT is offering everything from entire migration packages to fixing compatibility issues. All of this comes with the help of certified technicians. TeamLogic IT is gaining visibility as a Windows 7 consulting and deployment expert. All it takes is a press release — and some simple Search Engine Optimization — to follow TeamLogic IT’s lead.

Follow The VAR Guy via RSS; Facebook; Identi.ca; Twitter; and via his Newsletter; Webcasts and Resource Center. Plus, check out more channel voices at www.vartweet.com.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing

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4 comments

  1. Avatar Lawrence D'Oliveiro November 6, 2009 @ 6:31 am
    Reply

    Sales of PCs with Seven preinstalled seem to be down compared with Vista:

    http://www.theregister.co.uk/2009/11/05/windows_7_v_windows_vista_sales/

    Retail sales are up, but they never seem to amount to much anyway.

  2. Avatar The VAR Guy November 6, 2009 @ 1:07 pm
    Reply

    Lawrence: The VAR Guy is willing to give Microsoft the benefit of the doubt. Didn’t Vista arrive in a strong economy with strong IT spending? Plus, customers disappointed by Vista are going to be extra careful before deploying Windows 7. It’s certainly a more competitive OS market now, thanks to continues Mac OS X and Linux advancements. But it could be a few months before the real Windows 7 sales trends surface…

  3. Avatar Simplicius November 6, 2009 @ 4:44 pm
    Reply

    Don’t forget the deep discounts that Microsoft has offered. Clearly Microsoft really really really wanted the launch to be successful. And TVG is right. We need to wait months or maybe a good year before beginning to see just how important 7 is turning out to be.

    Still, see how much Linux has improved in 3 years and compare this to how much Windows has improved from Vista to 7. I’m not sure anymore that Microsoft can keep up on so many fronts with so many competitors that are getting stronger by the day and frequently share the burden of developing software (thanks, FOSS!).

  4. Avatar Lawrence D'Oliveiro November 6, 2009 @ 10:12 pm
    Reply

    “Didn’t Vista arrive in a strong economy with strong IT spending?”

    Depends on whether you think the downturn is a cause or an effect. You yourself have pointed out that open-source businesses continue to do well in spite of the downturn.

    And besides, isn’t the US recession officially over? Yet Microsoft seems to be getting no benefit from this.

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