Synnex CEO: We’re Outperforming, Outdoing, Outsmarting Competition
Synnex (SNX) President and CEO Kevin Murai sat down with The VAR Guy to discuss how one of the largest distributors in IT is “outperforming, outdoing and outsmarting” the rest of its competition. Is he right? Here’s a recap.
“It starts with people,” Murai said, adding that the company loves its partners, customers and technology — the criteria for any growing business.
With regards to the company’s relationship with value-added resellers (VAR), Murai said Synnex wants a strategic relationship with them.
“Probably the best thing I can hear from a customer is that we’re not a source of supply for them, but a true strategic partner and a part of their business,” he said, adding that the company is always looking for feedback, as well.
Murai said Synnex’s message has been consistent over the years, but VARs can expect further transitioning of the company’s go-to-market.
“You’re going to see further traction on how we’re bringing new solutions to market, but I think what you’re going to see is even more growth in some of those areas, and new solutions along the same themes we’ve been talking about,” he said.
He commented on today’s mobility and cloud markets by suggesting that VARs willing to spend the time to understand these markets will come out ahead through value-added solutions.
But Murai concluded by warning to VARs not coming to terms with reality: “Those who ignore it are going to be left behind.”
Take a closer look at Synnex and you’ll see the company focused on its specialty practices — such as MobilitySolv and CloudSolv. Also, Synnex in September 2013 announced record Q3 sales; revenue was $2.69 billion, up 6 percent from Q3 2012.