Sizzling Sales and Marketing Tactics for 2015

Written by Jessica Davis 1
January 26, 2015

Sales and marketing expert Kendra Lee provides advice for you on lead generation tactics, the use of marketing personas, reaching your goals and accomplishing your resolutions in 2015 and a look back at some of the best lessons learned in 2014. Check them out here.

Sales and marketing expert Kendra Lee spent the first part of her career leading IBM’s sales team and now offers her wisdom to IT service providers at The VAR Guy (and in published books and via seminars). But to make it easy for you, we’ve compiled links to some of her greatest hits from the last month here.

This time around we have advice for you on lead generation tactics, the use of marketing personas, reaching your goals and accomplishing your resolutions in 2015 and a look back at some of the best lessons learned in 2014. Check them out here.

The Marketing Goal VARs Should Be Targeting

Are your lead generation efforts yielding the results you want? If not, you may be making this common mistake. Here’s a key tactic that is often missed by IT service providers, managed service providers and VARs.

Making Marketing Personas Work for Your Business

By now, most VAR organizations have begun to group their customers into personas—the fictional representations of ideal buyer types. You know, “Chris, the IT Manager.” Or, “Susan, the IT Decision Maker.” These general descriptors do a reasonably good job of encapsulating the people who recommend, influence or drive a sale in one way or another. But are you using this tactic to deliver its full advantage? Here’s how to go deeper.

The Secret Mantra to Guarantee Success in 2015

It’s official: 2014 is in the books. And if you’re like most people, you’ve probably already begun to think about what you hope to accomplish in 2015 (goals), or which bad habits you’d like to eliminate (resolutions). Do you want to ensure that you make it there? Here’s a single mantra that can all but guarantee your success.

12 Sales Lessons to Fuel a Prosperous 2015

2014 has been a pretty incredible year. The U.S. economy has grown steadily stronger, the cloud and IT markets have seen dramatic innovation and growth, and many of the businesses we work with are experiencing strong end-of-year sales. But how can we make 2015 even better? Here are 12 Lessons to get you there.