How can vendors help their partners realize their marketing return on investment?
Channel partners excel at many things, but traditionally marketing has not been one of them. So when it comes to marketing, partners want to know two things: “What’s the return on investment?” and “When will I see results?” If only it were an easy answer to give. Unfortunately, too many factors at play make ROI measurement across a whole marketing plan challenging, and predicting when a payoff will happen isn’t easy, either. But, when we...
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