IBM PureSystems Training: Countering Oracle, VCE?
An engineered systems showdown between IBM (NYSE: IBM), Oracle (NASDAQ: ORCL) and VCE continues to intensify. The latest move: IBM PureSystems partner training and certification is under way this week at Compass 2012, an Avnet Technology Solutions conference (Aug. 5-8, San Antonio). The goal: Make sure IBM partners can deploy next-generation systems for Big Data, analytics and other compute-intensive applications. Here’s the background, and potential implications for channel partners.
- IBM PureFlex Systems: This combines servers, storage, networking, virtualization and management into a single structure. It’s somewhat akin to VCE, the Virtual Computing Environment company strategy.
- IBM PureApplication Systems: This is designed for transactional and database applications. In some ways it competes with Oracle’s Database Appliance.
IBM Senior VP Steve Mills explained the strategy in this video:
IBM Partner Training
Avnet and IBM at Compass will offer 15 certification tests (for sales leaders and technical engineers) for PureSystems, Power Systems, software, storage and System x. More than 250 IBM business partners from the U.S. and Canada are expected to attend the conference — a great opportunity for IBM to speed potential PureSystems partner engagements.
Not that rivals are standing still. VCE backers will aggressively promote their wares at VMworld (Aug. 26-30, San Francisco). And Oracle will evangelize its engineered systems during Oracle OpenWorld (Sept. 30-Oct. 4, San Francisco). Oracle Channel Chief Judson Althoff is expected to rally partners at that conference.
Meanwhile, Avnet Technology Solutions doesn’t play favorites in the hardware industry. The company has business units focused on IBM, Oracle-Sun, HP and Cisco Systems. How is that multi-vendor strategy performing? Avnet will offer some clues when it announces quarterly results on Aug. 8.
In the meantime, IBM PureSystems training is kicking off now at the Avnet event. Will partners jump on that bandwagon? Hmmm…