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 Channel Futures

Sales & Marketing


CoreConnex Intensifies Focus on MSP Business Intelligence

  • Written by Joe Panettieri 1
  • January 11, 2011

CoreConnex develops a financial dashboard for small business VARs and MSPs (managed services providers). But listen closely to CoreConnex CEO Frank Coker, and you’ll hear a strategy that will potentially transform CoreConnex into more of a business intelligence company that helps solutions providers to track their performance vs. the overall managed services market.

“We’ll make every effort to be the Switzerland of BI in the MSP space,” said Coker during call yesterday. The idea is pretty simple — but potentially powerful. CoreConnex is partnering with the major PSA software providers, integrating with Autotask, ConnectWise and Tigerpaw Software. Also, CoreConnex is working to track how MSPs leverage RMM (remote monitoring and management) software, gathering information about endpoint device mix and other endpoint trends. Plus, CoreConnex expects to study profitability on a line-of-business basis.

The CoreConnex effort involves partnerships with a range of companies — including CompTIA, the Computing Technology Industry Association. Specifically, CompTIA is underwriting an effort for 100 solutions providers to leverage CoreConnex’s software.

When it comes to BI and MSP market intelligence, CoreConnex isn’t alone. Service Leadership Inc., for one, works with a range of VARs and MSPs to measure partner profitability and other industry metrics. Not by coincidence, Service Leadership CEO Paul Dippell and CoreConnex CEO Frank Coker together have hosted profitability seminars at major MSP events.

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Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Best Practices Sales & Marketing Strategy

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4 comments

  1. Avatar Tony January 11, 2011 @ 3:20 pm
    Reply

    Another great blog Joe!

    Your readers may find it interesting to know too that CoreConnex and Service Leadership have been in a partnership for well over a year pooling performance benchmarks in this industry. So, users of the Corelytics Financial Dashboard get the benefit of the S-L Index benchmarks right from screens within Corelytics every month when they log in.

  2. Avatar Lane Smith January 11, 2011 @ 3:53 pm
    Reply

    This product is exaclty what most MSPs need. Having a strong understanding of you finances is one of the most critical components of a successful business. So glad to see unique solutions like this coming into our space, it shows we are finally maturing past the early stages..

  3. Avatar Joe Panettieri January 11, 2011 @ 9:22 pm
    Reply

    Tony@!: thanks for pointing out the connection between CoreConnex and Service Leadership.

    Lane@2: Let us know if/when you leverage solutions like this and what you potentially gain.

    Best
    -jp

  4. Avatar Stuart Selbst January 11, 2011 @ 9:44 pm
    Reply

    I am having my coaching partners to utilize the Corelytics dashboard in 2011. Getting MSPs to understand their business financials is an intricate part of my coaching practice. If the business owner doesn’t know the truth of their money, how can they run their business properly? I will report more at the end of Q1, when we are see significant improvement and results.

    Stu

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