ChannelCon 2015: Business Transformation a Continuum, Not a Destination
This week CompTIA is hosting its annual ChannelCon conference in Chicago, with nearly 1,000 industry professionals in attendance.
CompTIA President and CEO Todd Thibodeaux kicked off this week’s keynote by discussing how partners and solution providers can work to transform their businesses and what that transformation means for the industry going forward.
According to an informal audience poll, managed services have seen the most transformation in terms of customer trends and business processes. The lack of growth in other formerly transformative areas such as cloud and mobile services, however, means there is no easy way for solution providers to get ahead of the competition.
“The magic silver bullet doesn’t really exist out there,” said Thibodeaux. “Transformation does not happen overnight.”
So how can we help drive transformation within the IT industry? We need to think of transformation as a long-term series of steps, instead of something that needs to be reached immediately.
“In today’s environment trying to get someone to go from zero to 60 is a fantasy,” said Thibodeaux. “Transformation is a continuum, not a final destination.”
Along this path, partners need to first understand the individual needs and lifestyle of their business, and then utilize all the available resources to work toward that transformation. Focusing on existing firms and then creating a timeline with specific goals are all steps necessary to ultimately transforming your business so it can be successful.
What’s really interesting about the idea of transformation as a continuous process is that it eliminates much of the fear that is normally associated with reinventing a business to meet the needs of new customers. By slowing things down and taking small steps to transform your business, companies can effectively minimize the chance of error and build lasting change that leads to real success in the future.