Profile: Windstream’s Dan Sterling, a CHEXOTY Finalist
Vice President of Channel Sales
Windstream Communications
Years in current position: 14
Years with current company: 14
Years in the indirect channel: 19
Annual revenue responsibility: $9.2 million
What makes you stand out as a top channel executive and leader?
Attitude.
What key initiatives did you spearhead in 2011 that culminated in improvements for your channel partners?
- Focused effort on having more partners grow year-over-year sales 51 percent of channel partners grew in 2011
- Sixteen percent year-over-year revenue growth
- Finished year-over-revenue target
- First-ever Channel Partner Elite trip
What are your three main goals for your channel program in 2012?
- Better Web portal and more Web-based tools to help our channel partners
- Internal and external training, making it easier to understand our products and services
- Top-line revenue growth
What’s your prediction for the channel, overall, in 2012?
Biggest year ever! We have grown top-line revenue in our channel sales every year and this year will be no different. We will continue to do everything possible to make our channel partners want to do business with Windstream.
