https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Dell to Increase Partner Benefits, Programs in 2016

  • Written by Michael Cusanelli
  • October 26, 2015
With Dell World giving us a host of new solution and service announcements to think about, we thought it would be important to zero in on the company’s ongoing efforts to bolster its channel business.

With Dell World 2015 giving us a host of new solution and service announcements to think about, we thought it would be important to zero in on the company’s ongoing efforts to bolster its channel business. Luckily, Dell’s worldwide channel chief Cheryl Cook took the time to provide a report card for the company’s 2015 channel progress and to preview some of the changes resellers can expect to see in 2016. Keep reading for the biggest channel-centric announcements from this year’s show, straight from Dell’s blog.

In keeping with Dell’s ongoing goal of driving partner development, Cook emphasized that the company will continue to work on helping its partner ecosystem to be “Future-Ready.” That means the company will work to identify the right solutions for individual customers and providing ways to sell and deliver said solutions.

Among these efforts are a series of incentives, financing options and IT investments aimed at helping partners to benefit from their relationship with Dell.

Key features include:

  • Rebates and growth accelerators for global Premier and Preferred partners selling Dell Storage, Networking, Server, Client and Software products to new customers. Cook said this could lead to doubling the existing incentives in some situations.
  • North American partners will also have access to select rebates when they attach Dell ProSupport, ProSupport Plus and ProSupport Flex to qualifying hardware.
  • North American Premier and Preferred partners who bundle software solutions with Dell storage hardware will receive incentives on data protection software capabilities for Dell’s Data Protection and Rapid Recovery solution, with discounts for integrated appliance deals by up to 60 percent.
  • New Scale Ready Payment Solutions via Dell Financial Services for service providers, including Pay as You Go, Provision and Pay and Scale on Demand options.

New PartnerDirect competencies and training initiatives announced include:

  • New deployment services competencies: Partners in 123 countries with Certified Deployment Professionals on staff can earn new competencies to co-deliver Storage and Networking Deployment Services.
  • Updated software competencies for Data Protection, Identity and Access Management, Endpoint Management, Windows Management and Network Security Solutions.
  • Dell has also updated its cloud competency, giving partners with medium and large customers access to sales and technical training on the company’s scalable hybrid cloud solutions.
  • New big data and analytics solutions competencies will allow partners to pursue sales and technical training for Dell’s big data portfolio.
  • New Services Provider program will allow partners to only charge customers for value-as-consumed, helping them to save money.
  • Select distributors will be authorized to offer Dell training in 2016. Dell will partner with these distributors to authorize trainers, share course materials and enable partners to help resellers growth their respective revenue bases.
  • Of course, Cook said Dell will continue to invest in the overall growth of its channel partner program in 2016 following last year’s $125 million investment in the company’s PartnerDirect programs and incentives.

Stay tuned to The VAR Guy for more updates on Dell’s channel initiatives and follow Michael Cusanelli on Twitter @MCusanelliSB for additional announcements.

Tags: Agents Cloud Service Providers MSPs VARs/SIs New/Changing Channel Programs

Most Recent


  • Partner Program
    Coalesce Partners Gain Revamped Partner Program with Expanded Training, Resources
    Coalesce's data transformation solution is built exclusively for Snowflake Data Cloud.
  • Project Harmony
    Dell Technologies World: Project Harmony Sees Partners White Label Dell Professional Services
    Partners can purchase Dell capabilities at a discount and embed them in their solutions.
  • partner program
    ForgeRock Partner Program Promises to Accelerate Growth
    The company has appointed a new vice president of global partner strategy, programs and operations to lead the new partner program.
  • Dell Apex
    Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge
    Dell expands Dell Apex as-a-service offerings to include cloud platforms, public cloud storage software, client devices and compute.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed

May 26, 2023

Faces of the Partner: 6 New Tech Advisors Entering the Channel

May 26, 2023

Broadcom-VMware, Alibaba Cloud, Red Hat, Google Cloud: A Hefty Roundup

May 24, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

ChannelFutures

Who has been a diversity, equity & inclusion role model in your career? Take a moment to honor their initiatives in… twitter.com/i/web/status/1…

May 29, 2023
ChannelFutures

Paul Green @msp_voice will help MSPs gain more #customers and #sales at @ChannelEurop June 13.… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@coalesceIO unveils revamped partner program. #datatransformation dlvr.it/SphJm4 https://t.co/s7fYAVmFGD

May 26, 2023
ChannelFutures

.@Veeam #Ransomeware survey: backups are not adequately protected, 85% suffered at least 1 attack in past year… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@MSPSummit call for speakers is open now through July 3. The theme for this year’s summit is “The New Style of Lea… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgV6l https://t.co/JXKhJcw31A

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgTQg https://t.co/7eIp0XgwQ2

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/Spg7JZ https://t.co/ETaeFysCYO

May 26, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X