MSP Loves ROI of Marketing With Webinars
Like most good managed service providers (MSPs), George Bardissi built his scrappy Philadelphia-area telecom by rarely missing an opportunity to stretch a dollar.
That’s partly the thinking behind the monthly webinars put on by BVoiP.
For virtually no cost, Bardissi is able to deliver his MSPs latest goings-on to a live captive audience, then archive the video so that other existing or prospective customers and partners can view the message again and again, at their leisure.
“You want to put information out however you can to get people to absorb it,” Bardissi said. “That education model gets that interactive component out there.”
Bardissi has been putting the webinars on for a little more than six months, but marketing experts have long hailed the sessions as a brilliant and cost-effective vehicle for advertising an MSP.
“Though partners can take advantage of a number of marketing assets – including brochures, white papers and eBooks – one often-overlooked marketing tactic MSPs should consider using more is the webinar,” marketing coordinator Neeraj Periwal wrote in a new blog post about the issue.
Periwal’s post offers four reasons why webinars should be a staple of an MSP’s marketing repertoire, including the low cost and time commitment, format versatility, rich engagement with current and prospective clients, and the ability to promote your firm and its experts as thought leaders.
Bardissi hardly needs to be sold.
Content for the webinars can consist of details of a product launch or a catch-up chat with an existing partner. The only real consideration is to ensure that whatever you produce is valuable and doesn’t waste your audience members’ precious time.
BVoiP uses the content to keep partners abreast of what’s going on and to help prospective customers understand programs and service offerings.
Costs consist of whatever you pay for video collaboration service.
Video hosting firms, like Wistia, allow users to present up to five video webcasts each month at no cost, and store them for viewing by an unlimited number of future visitors.
“It’s not just the people who are on the webinar,” Bardissi explained, “but the value of having that stay out there.”
In order to gain access to past videos on BVoiP, users have to register, providing the firm with valuable email addresses and other information.
At BVoiP, Wistia is integrated in the company’s CRM platform.
Video hosting platforms are designed to be user-friendly, and most require virtually no technical ability.
“If you’re a decent computer user, it’s really not hard at all,” Bardissi said.
Beyond that, it’s just about the amount of time needed to invite your audience via email and social media, send out a few reminders before the big day, and put on the live event, which typically range 30 to 60 minutes.
A video of the March BVoiP webinar has already been viewed more than 300 times since the day it was put on, resulting in eight new contacts – and counting.
“At the end of the day, that’s a successful video,” Bardissi said. “It will just keep on generating transactions. That’s what it’s all about.”
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