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 Channel Futures

MSP 501


How Often Should I Post On Facebook?

  • Written by CJ Arlotta
  • May 29, 2012
How often should you post on Facebook (NASDAQ:FB)? The answer to this question is simple: there is no answer. If your social media consultant provides you with a number, question it. The number may not be necessarily wrong, but it is important to understand where the number came from. Did your consultant cite a source? If so, you may have been provided with incorrect information. There is no magic number.

How often should you post on Facebook (NASDAQ:FB)? The answer to this question is simple: there is no answer. If your social media consultant provides you with a number, question it. The number may not be necessarily wrong, but it is important to understand where the number came from. Did your consultant cite a source? If so, you may have been provided with incorrect information. There is no magic number.

Search the internet for this topic, and you’ll find a lot of different answers. Some claim to have a magic number, while other authors insist on a particular strategy. In fact, some of these sources may have supporting evidence, which deserves to be looked at in detail, but may overlook an important social media marketing (SMM) concept.

Engagement trumps all
How often do your followers engage in your posts? Be your brand, and you’ll soon recognize how your followers interact with your brand. The frequency of your posts depends on how often your followers engage with your page.

To repeat: there is no magic number for the frequency of posts for your Facebook page. Each page is unique, and has its own diverse group of followers. Understand who your followers are, how often they engage on your page, and how often they need to see your content to understand how frequently you should be posting on your Facebook page.

Tags: Agents Cloud Service Providers MSPs VARs/SIs MSP 501 Sales & Marketing

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3 comments

  1. Avatar Erinn Davis May 29, 2012 @ 4:26 pm
    Reply

    Hi there CJ – “How many times a day do you post on Facebook” is a question we hear a lot on the LabTech and ConnectWise community team. I agree with you, there is no magic number. When posting on Facebook, we ask ourselves: is this relevant, is it interesting and is it timely? We don’t want to post just to post, otherwise the information begins to fall on deaf ears. Facebook is a fantastic way to get engaged with your partners and a great way to get everyone involved in the conversation.
    Erinn Davis
    Community Manager, LabTech Software

  2. Avatar Gabe Ulloa May 29, 2012 @ 5:22 pm
    Reply

    I agree Erinn. Engagement is the most important thing to do when it comes to Facebook. You never should post for the sake of posting. Even if you’re posting say an article, make sure to ask a question about the article to spark two-way dialogue. Engagement is the “magic key” for social media. To get a someone to engage and to want to see what you’re about, you have to give them a value. The more valuable your content is the more people will want to not only seek out your brand, stay on top of your brand and interact with you.

    Gabe Ulloa
    Interactive Media and Marketing Event Coordinator, CharTec

  3. Avatar Stuart Crawford May 29, 2012 @ 6:05 pm
    Reply

    The answer to this question depends on what you are using Facebook for. Are you using Facebook as a broadcast mechanism or a tool to connect with people. Each purpose will have a different answer. Business is about communication and engaging, Facebook is just a tool? However, I don’t see the following discussions. How many times should you call someone on the phone? How many times should you email someone? Why is Facebook the spotlight when the spotlight for many of your readers needs to be…how often are you connecting with prospect, suspects and your clients?

    Stuart R. Crawford
    MSP Business Coach
    Toronto, ON

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