Intel Security Names Former Avaya Exec to Head Worldwide Channels
Intel Security (INTC) named Richard Steranka, a 25-year industry veteran and former Avaya and Cisco (CSCO) channels executive, to head its worldwide channels operation, tasking him with extending its security portfolio to a wider partner ecosystem.
The chip giant said Steranka’s appointment underscored its strategy to deliver proactive, connected security to customers through its channel partners. Steranka, who will report to Scott Lovett, Intel Security Global Sales senior vice president, will oversee distributors, value-added resellers, managed service providers, alliances and embedded OEMs.
From a wider view, Steranka will be accountable for building out Intel Security’s partner ecosystem and delivering the vendor’s message to partners on integrating security capabilities by relying on fewer vendors but with richer services and deeper expertise to address customers’ security requirements.
“Richard brings a deep understanding of the complex challenges the world’s enterprises face today,” said Lovett. “His ability to cultivate strong relationships, strategic and collaborative leadership style, as well as vast knowledge of worldwide markets will be key to our partner community,” he said.
Intel said Steranka’s profile as a forward-thinking, inspirational business leader keyed his appointment. His background, which spans 25 years in strategic sales and channel leadership positions, most recently includes serving as Avaya’s worldwide channel sales vice president where he was credited with revamping its Connect Partner program to a value-based model and leading its go-to-market strategy with channel partners.
Prior to joining Avaya, Steranka also served in sales, channels, marketing and operations roles at Cisco.
“Security has become one of the main topics in today’s boardrooms and is a major area of investment for Intel,” said Lovett. “We see a need to redefine the industry by providing better security outcomes that not only protect, but also enable our partners to help customers detect when they are compromised and quickly correct to a known good state,” he said.
Intel’s security business which had operated independently since acquiring McAfee for $7.6 billion in 2010, now functions under its corporate umbrella under the direction of general manager Chris Young.
Last month, Intel Security added new features to its channel program in a second phase of enhancements focused on improving profitability and efficiency for partners. The chip giant, which delivered the initial rollout of its program for security partners last October with a blueprint to phase in the full offering over an 18-month period, plans to deliver the final stage of improvements in January, 2106. Those enhancements will center on reducing the cost of doing business with Intel Security to help distributors and resellers boost margins.