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MSPs: How to Ensure Technology Delivers Value to Customers

MSPs: How to Ensure Technology Delivers Value to Customers

Engineers love to talk geeky.  High speed interconnects, parallel processing, SSDs, and advanced instruction sets. Only Wally, Alice, and Dilbert really care about these things, right? I don’t think that’s totally true, but MSPs occasionally chide Intel by saying that Moore’s Law (which says the speed of technology doubles every 18 months to 2 years) really means that confusion around technology features doubles approximately every two years.

So even though the new generation PCs and laptops built with the second generation Intel Core processor family provide a faster, more robust and secure experience than a three year old system built with an Intel Core 2 processor, you have to find a way to actually show that value to your customers. Because if your customers can’t see a visible difference, they’re probably not going to consider refreshing or upgrading their equipment.

Reality Check

That’s why at Intel, we are striving to give you proof of the smart investment and smart performance of the 2nd generation Intel Core vPro processor family, so that you can show your customers both the tangible and intangible value they get from refreshing their technology.

With the 2nd generation Intel Core vPro processor family, you’ll see improved security, manageability, and cost-effectiveness. Your customers will enjoy enhanced multitasking and better adaptive performance, along with stunning graphics, all from one processor. An MSP who had the opportunity to work with the new processor family said, “Our customers expect us to bring them new solutions that will make their business better. Intel vPro technology is that kind of solution.”

Second generation Intel Core vPro processors have intelligent, hardware-assisted security features to help you quickly deploy security patches across PCs, remotely unlock encrypted drives, and manage data security settings, even when the PC is off. You can also help protect sensitive data with optional Intel Anti-Theft Technology. By deploying PCs based on the 2nd generation Intel Core vPro processor family, you’re giving your customers systems that have the performance and features they need to maximize their effectiveness today, as well as the headroom to handle the applications of tomorrow that will affect their competitiveness.

The second generation of smart performance runs 4,000 times faster and uses 4,000 times less energy per transistor than Intel’s first processor, the 4004 which was introduced in 1971. While your customers probably aren’t using technology that’s 40 years old, you can still show your customer significant power savings because the remote power-on capabilities of PCs based on 2nd generation Intel Core vPro processors allow you to turn systems off after hours and then back on before the start of the next day’s business—often saving more than $150 per year, per PC, research shows.

Don’t just take my word on all this, though. I’m a marketing guy and I know that some people inherently distrust the people in marketing, figuring we’re just trying to sell you something (Although, I bet some of you hear the same things from your customers!).  Here’s what another MSP I met with said, “Once we’ve shown the prospective customer vPro’s capabilities and how they are integrated into our management tools, it really stands out. We simply have a deeper and better reach into the customer’s infrastructure than our competitors do.”

Eric Townsend is Director of MSP and SMB Marketing for Intel Corporation. You can contact Eric at [email protected]. Monthly guest blog posts like this one are part of MSPmentor's annual platinum sponsorship. Read all of Townsend's guest blogs here.
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