Distribution Opens Channel Doors in a Fast-Changing Digital World
The digital revolution has a new face: technology distributors. Even if you’re a VAR already familiar with these logistics leaders, you may not fully realize what’s different about them these days. Answer: They are rapidly moving up the technology spectrum into new areas such as business analytics, mobile solutions and “Big Data”-fueled database business.
The digital revolution has a new face: technology distributors.
Even if you’re a VAR already familiar with these logistics leaders, you may not fully realize what’s different about them these days. Answer: They are rapidly moving up the technology spectrum into new areas such as business analytics, mobile solutions and “Big Data”-fueled database business.
The emergence of these technologies has created a perfect storm in the market, and distributors naturally want to diversify their solution portfolios to take advantage of the opportunity. But where do resellers fit? How do you benefit from this perfect storm of technology trends and grow in the most profitable ways possible?
More Margin for You, Higher Value to Customers
In writing these columns over the past 10 months on a variety of topics related to resellers, I’ve typically avoided directly “plugging” my employer. However, this month I’m bending my more neutral approach to share with you how SAP is helping distributors and resellers prosper in this current wave of digital transformation.
I believe you’ll appreciate learning about the SAP PartnerEdge Authorized Reseller Program, designed specifically for resellers that want to deliver these emerging technologies to small and midsize businesses with lower entry costs. It can help pave your way to success during this dynamic period of extraordinary eruption and disruption.
- Zero program fees, convenient sourcing through distributors
- Free online training to get you going and growing
- No-minimum revenue commitments
- Compelling margins for you and clear ROI for your customers
It all means more upside for your business in hot growth markets—without the barriers to entry that you may otherwise encounter. This program also serves as an easy way to grow with SAP—simplifying your ramp-up and offering higher margins without accelerating infrastructure costs.
Undeniable Demand … Is It Coming Your Way?
Your customers now face some of their biggest (and most far-reaching) technology decisions. Are they turning to you for answers in the areas that matter the most?
Here are more of the facts:
SAP is the market leader in mobile and analytics as well as the fastest-growing database company. Our SAP HANA platform brings even deeper value—and momentum—to your digital direction and the distribution connections.
If you perceive SAP as mainly for large enterprises, the reality is that we already serve more than 100,000 small and midsize companies through our indirect channel partners. We’re also well on our way to at least 40 percent of all sales through partners.
We believe success comes down to delivering the right technology, programs and partnerships—a philosophy that also resonates with distributors; they certainly know about being in the “right place at the right time.”
As the digital revolution continues at such a torrid pace, we can all probably agree on when the channel needs to act: The time is now!
With 14 quarters of double-digit growth SAP offer partners analytics, mobile and database solutions via distribution partners with no program fees or revenue commitments. More than 80 percent of our customers are small and midsize businesses, and our solutions are made to address the challenges of these customers across 25 industries. Learn more about the SAP PartnerEdge Authorized Reseller Program.
Ira Simon is vice president, Partner Marketing at SAP. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship.