Answering Security Concerns of Prospects is Key

There’s no question that more and more organizations are relying on MSPs. And why not? MSP clients get peace of mind by eliminating the hassle of managing their own IT services–and they save money. Relieved of the responsibility to buy products and then struggle to install and maintain them, organizations can focus their end user resources on revenue-producing business operations instead of laborious IT support tasks—and they won’t be hit by any unexpected break/fix reseller charges. Simply put, MSP clients gain more uptime and better end user productivity along with predictable, no-surprises billing.

This growing popularity of MSP services is great news for both seasoned MSPs and resellers that are considering making a move to the MSP business model. But that hardly means acquiring new clients has become a sure thing. You can’t just explain the theoretical benefits of using an MSP; you must detail how your services will meet the particular needs of your prospects. Doing this is vital with security solutions, which need to provide iron-clad protection while transparently integrating with your prospects’ IT environments.

A key requirement for any MSP that seeks to acquire and keep new clients is the ability to show prospects how its security solution will address their individual concerns and requirements. There are several security-related considerations that today’s MSPs will likely encounter:

• All organizations have their own unique blend of security rules and standards, and it’s essential that any MSP they engage supports their corporate security policies. Webroot enables easy creation of global policies to speed deployment and configuration across all clients. This is particularly helpful as your client base grows and the need to create customized policies for each client increases.
• With so many malevolent apps threatening end users, it makes sense that clients want your security solution to help their IT security admins quickly blacklist risky applications. That’s not a problem, because the Webroot BrightCloud Threat Intelligence Platform automatically protects against new threats the moment they are discovered, with no action by your client’s IT department required.
• While organizations clearly want iron-clad protection, they also need resource-conserving solutions that won’t crush end-user productivity and flexibility. Thanks to its cloud-based architecture, Webroot can scan quickly with little impact on system performance, virtually eliminating lost productivity and user complaints about sluggish performance.
• Modern organizations expect MSPs to deliver comprehensive, broad-spectrum security solutions that can become a key to their security backbone. Guarding against threats in multiple environments, Webroot safeguards any organization’s workforce and company data with steadfast protection for desktops, laptops, virtual machines, tablets, smartphones and Web browsing.
• As smartphones and BYOD become more prevalent, malware is increasingly distributed through mobile apps, thus highlighting the value of security solutions with technology that quickly ranks the millions of apps available. Webroot Mobile Application Reputation Service provides its industry-leading protection against known and newly released, unknown mobile malware by using the same BrightCloud Threat Intelligence technology that powers Webroot business endpoint security solutions.
• The confusing array of threats in today’s security landscape makes it especially important that any security services you offer your clients be understandable to CFOs, CEOs and stakeholders. The multiple benefits of Webroot’s cloud-based architecture are simple for non-technical audiences to grasp, facilitating quicker buy-in by a prospect’s C-level executives and other key decision-makers.

The MSP marketplace is becoming increasingly crowded and competitive, making it more important than ever to differentiate your company by choosing security solutions that address the real-world concerns of prospective clients. They have crucial questions, be sure you have the right answers!

Want to find out if Webroot has what it takes to protect your clients? See for yourself with a no-risk FREE trial. You don’t even have to uninstall existing security.

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