Dreamforce: Salesforce Gives Its ISV Partners Major Props
As I noted earlier, the major channel component at Dreamforce ’11 on Aug. 30 was a Partner Welcome Keynote that presented some key statistics, but was short on solid details. But Salesforce VP for ISV and Channel Partners Ron Huddleston was on hand to present an update for the company’s growing roster of cloud ISVs. Long story short: Things are looking up.
First off, Huddleston wanted Salesforce’s developer partners to give themselves a pat on the back. The number of OEM partners are up 97 percent from last year’s Dreamforce, and ISV revenue is up 90 percent. Huddleston even noted that success of ISVs on the Fofrce.com platform is actually starting to improve Salesforce’s overall customer numbers.
The other major component of Huddleston’s presentation was deeply tied to the central theme of Dreamforce ’11 in general: the notion of the “Social Enterprise.” Consumers and enterprises alike are looking more and more to collaborative apps, especially on mobile devices. Therefore, it behooves enterprises to take advantage of Salesforce’s mobile AppExchange to build their businesses with solutions that customers are looking for.
And while on that topic, Huddleston said it’s been quietly polling customers for the types of cloud apps they want, and it turns out they’re looking for almost every enterprise solution under the sun. Invoice management was a popular choice for enterprises of all sizes, and there was plenty of love for the idea of a cloud project management solution too (maybe they’ve never heard of Zoho?). Basically, customers want front-office solutions, back-office solutions – you name it.
The point Huddleston was trying to make is that there’s tons of opportunity for cloud ISVs when they partner up with Salesforce. And this week — and in the weeks and months to come — the company plans to demonstrate that commitment with new programs and initiatives.
One more observation: There was a ton of hype all presentation long for Heroku, the PaaS offering that Salesforce snapped up way back in January. Salesforce is especially promoting its capabilities for quickly and securely building highly scalable web apps.
Later today (Aug. 31), Salesforce CEO Marc Benioff and “special guests” will take the stage to make some formal announcements, so keep watching TalkinCloud for more.