ZyXEL Offers Up New Incentive-Based Channel Rewards Program
Smaller channel programs are getting makeovers in 2012. We recently looked at Logitech’s burst of VAR love and channel improvements coming to D-Link VARs, and now networking company ZyXEL Communications is working its VAR mojo by adding a new incentive-based loyalty program to its channel partner program.
ZyXEL has christened the new program the ZyXEL Channel Incentive Program, or CIP for short. CIP plans on bringing “increased benefits” to U.S. and Canadian ZyXEL partners by giving them an American Express reloadable funds card. Partners leveraging CIP now have access to money and rewards faster than before. But how does a partner track said rewards? That’s where ZyXEL’s new cloud portal comes into play: The revamped, web-based dashboard will give ZyXEL partners a birds-eye view to track all current promotions, incentives and more.
ZyXEL’s press release was a little light on any extended incentive details, but ZyXEL noted that partners in CIP also will have access to beta testing programs, discounts, training, certification and many other web portal goodies.
Worth noting: These moves are eerily similar to the improvements D-Link has made with its own partner program. It’s quite possible that this signals a level of competition between D-Link and ZyXEL in the channel.
