Windows 8 And Windows App Store: Microsoft’s Winning Combo?
Two major strategic bets — Windows 8 and the Windows Store — could make or break Microsoft’s fortunes for years to come. The big question: Can Windows 8 and the Windows Store combo, coupled with special revenue incentives, make software developers fall in love with Microsoft again? Or have the Apple App Store and Google Chrome Web Store already won the hearts and minds of app developers?
When Microsoft ruled the world Windows was the dominant platform for independent software developers (ISVs). But by the time Windows 7 arrived, Microsoft was still putting Corel up on stage at the annual Worldwide Partner Conference — a clear indication that Microsoft’s ISV ranks had weakened. At the same time, Apple has built wildly successful App Stores to help feed applications to iPhones, iPads and Macintoshes.
Now, Microsoft is readying its latest salvo — a Windows 8 developer release coupled with an App Store, called the Windows Store. A preview is expected to debut in late February 2012.Paul Thurrott’s Supersite for Windows offers a concise recap of Microsoft’s Windows Store Preview event, hosted earlier this week.
Windows Store Sales Model
Microsoft’s bait to developers:
- Developers can price their apps from $1.49 to $999.99.
- Microsoft will take a 30 percent cut of sales.
- But if your app makes $25,000, Microsoft’s fee will drops to 20 percent.
AllThingsD notes that Google’s Chrome Web Store takes a 5 percent cut, and Apple charges a 30 percent cut for its Mac and iOS app stores.
InformationWeek claims there are eight ways the Windows 8 Store could beat App’s various App Store efforts. But The VAR Guy is always wary when a big media company starts creating lists… Is the information fact-filled or purely written to drive traffic and readership? Hmmm…
The VAR Guy has learned to never — ever — underestimate Microsoft. Yes, Microsoft needs to deliver both Windows 8 and the Windows Store to rally in 2012. But if Microsoft builds ’em… will developers come?