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 Channel Futures

Channel Programs


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Target group

Unbound Tech Targets MSPs, SIs, Resellers with First Partner Program

  • Written by Edward Gately
  • September 30, 2020
Partners will find it easy to work with Unbound and they'll get more than just technical support.

Unbound Tech, a cryptographic infrastructure provider, has launched its first partner program. It is for MSPs, SIs, resellers and technology partners.

Partners who sign up will have access to Unbound’s security products and services, sales and partner enablement, deal registration and partner portal. Its NextGen Key Orchestration Platform provides the cryptographic infrastructure. Enterprises globally can secure and manage all their information and digital assets.

‘Massive’ Opportunity for Partners

Rocco Donnino is Unbound‘s vice president of strategic alliances.

Unbound's Rocco Donnino

Unbound’s Rocco Donnino

“The program grew because we saw more and more partners coming to us opportunistically,” he said. “The more we engaged with them, especially the global SIs or technology partners like IBM, we realized there was a massive opportunity for us and them. Many MSPs and Sis are trying to reinvent themselves because they know security now means something very different from even five years ago.”

Unbound plans to evolve its offering amid the constantly changing cyber landscape, Donnino said.

The subscription-based offering generates growth in revenue with high margins to those who join the partner program.

Here’s our most recent list of important channel-program changes you should know.

“The partners realize that key management and cryptography are now almost a part of every aspect of business, whether transacting or authenticating,” Donnino said. “Almost everyone is doing it from a digital perspective. MSPs and SIs want to become partners because Unbound brings them a new source of revenue, allowing them to offer existing customers much more than traditional security. They can offer expanded, highly advanced security with a multicloud technology that is completely independent of cloud vendor. This is completely different from what everyone else is doing, being both groundbreaking and totally proven.”

Competitive Advantage

The program will give Unbound and its partners a competitive advantage, Donnino said. That’s because what it does with multiparty computation (MPC) is “unique.”

“When someone asks us who our competitors are, we have to say there really aren’t any,” he said. “We have a proven technology that nobody else has. Key management and encryption are conventionally separate single-point solutions. But with Unbound, everything is available as one solution under a single pane of glass.”

Partners will find it easy to work with Unbound because they will get more than just technical support, he said. They’ll also get product and marketing support.

“This is where the business has invested most of its resources in order to build out a partner program, which is a very significant focus,” Donnino said.

“Our partnership with Unbound enables us to further accelerate the pace of digital innovation in providing our clients with a proven, secured solution for the authentication and protection of their digital assets,” said Armand Widjaja, CEO of Akar Inti Technologi, an Unbound partner.

Tags: MSPs VARs/SIs Channel Programs Cloud EMEA Sales & Marketing Security Strategy

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