Risk Based Security Targets Further Growth with New Reseller Program
Risk Based Security (RBS), which provides detailed information and analysis on data breaches, vendor risk ratings and vulnerability intelligence, has launched its first formal partner program, targeting MSSP and reseller partners.
RBS’ VulnDB and Cyber Risk Analytics provide vulnerability and breach intelligence, and third-party risk ratings needed by organizations to protect their information assets. Through the RBS Reseller Program, service providers and VARs can equip their customers with the same data already in use within organizations from the financial, critical infrastructure, insurance, technology and other sectors to more effectively identify and manage risks, according to the company.
Eric Paxton, RBS’ director of business operations, tells us the new program is more of a formal organization of a program his company has had, but this is the first time they’re making it public.
“It’s been a matter of putting the tools in place for a formal program and we’re excited because it gives us the ability to scale,” he said. “Our business is growing and this channel program gives us the opportunity to grow more efficiently with our partners and resellers.”
The program is designed to reward partners who work most effectively with RBS to drive growth. It has two levels of partnership so that partners can be provided with an engagement model that fits their individual requirements and capabilities. Select partners have the opportunity to move to premier status as mutually established objectives are accomplished.
“We have a couple of channel relationships already, so we worked closely with them to get their input to see what we needed to do as well as work to get the right processes in place,” Paxton said. “We also spoke with a couple of entities that we didn’t have relationships with to get their feedback on what we should be doing in the reseller/channel space. We consolidated all of our feedback and implemented the program we just launched.”
The program offers marketing, sales tools and support, deal registration and a reseller portal with marketing collateral, training videos, newsletters, and other program and product resources.
“[MSSPs] can serve as a classic reseller where they make data available to their customers through our licenses,” Paxton said. “They can also incorporate our data into services they offer their clients. They buy a license from RBS that allows them to offer information to their customers. They use our data to improve their offerings.”
RBS’ data is “unique and we feel like it’s the best data available for data breaches and vulnerabilities happening around the world, he said.
“Any partner that incorporates our data into their offering will make them unique,” Paxton said. “RBS has experienced a rapid increase in demand for our VulnDB and Cyber RIsk Analytics products, and they each present our partners with a strong opportunity to drive additional revenue, either as standalone offerings or in combination with complementary products and services. In addition, the program will help our customers transact efficiently with RBS, as well as benefit from integrated solutions offered by our partners.”