Oracle Specializations for E-Business Suite and CRM on Demand: Catching On?

Written by Sponsored Video 2_2
December 2, 2010

SPONSORED VIDEO: Oracle CEO Larry Ellison spent much of today evangelizing new developments on the Solaris and SPARC fronts, but Oracle certainly continues to bang

SPONSORED VIDEO: Oracle CEO Larry Ellison spent much of today evangelizing new developments on the Solaris and SPARC fronts, but Oracle certainly continues to bang the drum for its core E-Business Suite (EBS) and CRM On Demand software application offerings. In fact, partners are starting to embrace Oracle PartnerNetwork (OPN) specializations that focus on EBS and CRM On Demand. Tyler Prince (pictured), group VP, North America Sales, Applications and Public Sector Alliances and Channel, offers an update in this FastChat Video series.

First up, Price describes the EBS and CRM On Demand specializations and their implications for channel partners. Next, Prince offers a deeper dive while discussing CRM On Demand and key channel partners. His major point: Even in the SaaS and on-demand worlds, partners still need to customization expertise from certified OPN Specialized partners. Here’s a look at both videos.

Part I: The EBS and CRM on Demand Specializations

Within the video above Prince covers:

0:00 – Introductions
0:15 – High-level overview, Oracle PartnerNetwork (OPN) specializations
1:23 – Specializing in such areas as Oracle E-Business Suite
1:48 – Types of partners that pursue the EBS specialization
2:30 – Specializing in CRM On Demand
3:20 – More info and Web links
3:37 – Conclusion

Part II: CRM on Demand – The Partner Opportunity

In part two of our interview above Prince covers:

0:00 – Introductions
0:15 – Does CRM On Demand really require partner customization?
1:20 – What’s the ultimate partner opportunity here?
2:30 – Real-world examples of partners that are succeeding: AMX International Inc., Lucidity Consulting Group, DAZ Systems, Inc. and Intelenex

True Believer: Intelenex

The big question: Will partners echo Prince’s statements? In the case of Intelenex the answer is absolutely yes. As of mid-November 2010, Intelenex was pursuing multiple Oracle specializations, according to Intelenex CEO Dave Krauthamer — a former CIO who has extensive ERP and CRM experience.

Within the following FastChat video, Krauthamer describes why Intelenex continues to bet its business on Oracle:

The discussion above covers:

0:00 – Introductions
0:15 – Overview: What are Intelenex’s areas of focus?
0:57 – Why Intelenex partnered up with Oracle: The need for a broad solutions set
1:26 – The Oracle PartnerNetwork (OPN) Specialized program: Potential opportunities for Intelenex
2:45 – How Intelenex serves customers: The Camelbak example — everything from ERP to BI
4:17 – Conclusion

Next Up: Camelbak

Continuing this FastChat video series, we’ll soon check in with Intelenex customer Camelbak, which has bet portions of its business on Oracle solutions. Stay tuned.

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