Oracle, Amazon Prepare Cloud Computing Forum
Oracle, in collaboration with Amazon.com, is hitting the road and preparing to host a Cloud Computing Forum on April 27 in New York. The move reinforces a careful balancing act between Oracle’s lucrative on-premises software business vs. Oracle’s cloud aspirations. Here are the details.
Instead of competing head-on with Salesforce.com, Microsoft BPOS (Business Productivity Online Suite) and other vendor-driven cloud platforms, Oracle has been pushing VARs, integrators and SaaS partners to build out their own cloud platforms using Oracle’s database, middleware and application technologies.
Oracle’s SaaS push came into focus a few months ago, during the Oracle OpenWorld 2009 conference in San Francisco. By December 2009, Oracle’s Kevin O’Brien was describing six SaaS and cloud plays to channel partners. Fast forward to the present, and Oracle seems to be preparing a closer working relationship with Amazon.com. During an Oracle Cloud Computing Forum, scheduled for April 27 2010 in New York, Oracle is expected to cover:
- Essential building blocks for private PaaS (platform as a service) efforts
- Managing the cloud with Oracle Enterprise Manager
- Sun’s hardware and software role in cloud computing
- Cloud computing with Oracle and Amazon Web Services (AWS)
That last bullet certainly caught The VAR Guy’s attention. By most accounts, AWS is the best-known cloud platform in the industry — prompting everyone from open source upstarts (Red Hat) to closed source giants (Microsoft) to support AWS in some way. Now, Oracle seems to be jumping on that bandwagon, too.
Still, Oracle isn’t ready to abandon its on-premises heritage. Instead of becoming a cloud computing giant on its own, Oracle seems to be positioning itself as an arms dealer to anyone — customers, partners, VARs — that wants to build their own cloud.