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Steve Grobman McAfee Mpower 2019

McAfee MPower: New Partner Program Coming in 2020

  • Written by Edward Gately
  • October 3, 2019
Partners that lead with McAfee will benefit greatly from the new partner program

(Pictured above: Steven Grobman, McAfee’s senior VP and chief technology officer, on stage at McAfee MPower, Oct. 3.)

MCAFEE MPOWER — McAfee plans to launch a new partner program in first-quarter 2020 based on a year of feedback from partners and other partner programs that have proven successful.

Ken McCray, McAfee’s head of channel sales and operations for the Americas, gave a preview of the upcoming MPACT partner program at this week’s McAfee MPower 2019 Cybersecurity Summit in Las Vegas. The theme of this year’s conference is “It’s About Time.”

Ken McCray

McAfee’s Ken McCray

“The feedback from our partner advisory members and additional partners we’ve talked to, they seem to like what we’ve done in rebuilding the program,” he said. “The process started with feedback from our partners. We’ve taken that feedback, distilled it down to what really matters and made sure that we built a program … [that] recognized the partners’ commitment to McAfee. So partners who lead with McAfee will definitely benefit greatly from the program. It had to have elements of training that align to our corporate strategy. The partners will see that everything we do in the partner program singularly aligns to what the company is doing — that was very big. And then the program will reward them through benefits such as rebates once they complete some of the training. So we’re very excited about where we’re going with the program.”

In the new program, the partner can decide which path they want to go with McAfee, McCray said.

“If you’re a traditional VAR partner, you can go down that path based on your business model,” he said. “If you’re a partner who defines themselves as a service provider, you can go down that path. So we left it up to the partner as opposed to McAfee saying, ‘You need to do this; you need to be certified in this area.’ We know what’s happening in the industry, but we felt let’s leave it up to the partner to make that decision.”

Also at MPower, Steven Grobman, McAfee’s senior vice president and chief technology officer, told attendees his company’s 1 billion sensors provide a better understanding of the global threat landscape than any other cybersecurity company. McAfee is focused on faster threat detection, as well as being able to anticipate threats before they can impact an environment, he said.

McAfee can zero-in on threats that are targeting individual sectors, he said.

“There is some bad news,” Grobman said. “Every single one of our environments is vulnerable. The vulnerabilities exist even if they haven’t been discovered. In software, there are going to be inherent flaws. In the bad scenario, the bad actor finds the vulnerability first and starts to exploit it, and then we figure it out. In the better scenario, a threat researcher finds the vulnerability and works with the vendor to build the patch. At some point in time, the bad actor will find how to use that vulnerability and it will be exploited in the wild. But we’re trying to stop them.”

Nate Jenniges, McAfee’s senior director of product development for enterprise endpoint, said enterprises still are facing the continuing evolution of threats, “even in places like ransomware where we’re seeing a whole new set of tactics and techniques to try to get onto the endpoint and through the defenses.”

“People are using machine learning and AI to outmaneuver the machine learning and AI; that’s on the endpoints,” he said. “Also, a lot of organizations are still struggling with keeping everything up to date, all the software across all those organizations.”

MVision Insights provides a view into the global threat landscape, understanding new and existing attacks, and then analyzes customers’ security environments to detect any shortcomings, Jenniges said.

“The ability of us to walk people through it and be more proactive at getting your environment configured and optimized against the evolving threat landscape is a huge benefit,” he said. “In addition, there are new technologies in those …

  • Page 1
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Tags: MSPs VARs/SIs Business Models Channel Programs Cloud Sales & Marketing Security Strategy

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