How Jamf Continues to Grow and Nurture Its Channel Relationships
… experience this sales approach, according to Policicchio. Announced at the Jamf JNUC event, Jamf Protect is now in the process of being introduced to channel partners so they can be trained in its features, sales, deployment and use.
Jamf is diving deeper into the channel because its one of the best ways to become closer to end user customers and bolster those relationships, he said.
“At the end of the day, we are just a part of a company’s IT spend,” Policicchio said. “We leverage the channel because they sell everything and their strength with the end user customers is deeper than us going in alone. That’s the benefit of the channel when everything is said and done.”
One of the intriguing moves Jamf announced at its conference was that it is splitting its marketing approach to its two biggest market segments – enterprises and education – so it can better serve each one, said Hurd. Previously, Jamf had served all its customers using one approach.
“I love their focus that they are breaking it up into enterprise and education separately,” said Hurd.
Schools need to focus on students and staff and their needs, while enterprises need to focus on BYOD and employees, he explained.
“What I like is that Jamf is looking at it as two separate camps. The requirements are the same, but how you get to that is different,” he added.