ADTRAN Focuses on Product Specialization for Partner Program
Networking and communication equipment vendor ADTRAN (ADTN) has revamped its existing channel partner program with an emphasis on product specialization for its resellers, according to a recent announcement.
Networking and communication equipment vendor ADTRAN (ADTN) has revamped its existing channel partner program with an emphasis on product specialization for its resellers, according to a recent announcement.
The ADvantage Partner Program will place a higher premium on helping channel partners develop expertise in its product portfolio rather than measuring success based on revenue performance. According to the company, partners will benefit from a deeper understanding of its portfolio and easier access to the tools needed to sell solutions to their customers.
“ADTRAN is simplifying the channel program to ensure participants have a well-defined path to success based on solution experience, and an easier way of understanding their respective partner level,” the company said in a press release.
The program also provides consolidated pricing and discount levels as well as reductions to the previous deal registration threshold—good news for distributor partners. Plus, ADTRAN has placed a companywide emphasis on training and support to improve product specialization for some of its most popular solutions, including the Bluesocket wireless portfolio and NetVanta internetworking products.
“ADTRAN listens to our reseller and distributor partners and sees firsthand how valuable the feedback is to bettering the channel program. By making these enhancements, ADTRAN is able to remain a trusted associate to its partner base,” said Ted Cole, ADTRAN’s vice president of Channel Sales, in a statement. “The bold improvements to our channel program allow ADTRAN to create a larger opportunity for more partners to join its channel community, expand their solutions and service portfolios, and increase their revenue.”
Last week, ADTRAN added new cloud-managed switches to its ProCloud services portfolio in an effort to provide customers with a single pane of glass for the management of wired and wireless networks and enable companies to scale their networks to meet the demands of mobile workers.
