New/Changing Channel Programs

Highlights

Accelerate

Code42 Partners Gain New Accelerate Channel Program

The channel has played a pivotal role in Code42’s ability to expand its market presence.

lead generation

Juniper Networks Chases Enterprise Sales with Changes to Partner Organization

Juniper Networks links rebates to deal registration, and reveals growth in managed and...

Convergence

New, Changing Partner Programs: Zoom, TCG, HPE, Fortinet, Microsoft, More

Telecom and IT vendors are courting partners to sell their solutions.

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Sign post with option A and option B

Aruba Delays Silver Peak Channel Integration, Emphasizes Partner Choice

Sixty percent of Silver Peak partners were selling Aruba before last year’s acquisition.

Compass pointing to word success

Google Cloud’s Gearhart: ‘I’m Committed to Making Partners Succeed’

The provider’s channel chief reflects on the last three years – especially 2020 – and shares what’s in store.

dark data center

First Equinix Channel Chief Sets Big Goals for Company’s Channel Partners

The new channel leader wants Equinix to take a big leap from just 30% of business running through partners.

Business payout

Pure Storage Boosts Partner Payout for as-a-Service Offering

At its Pure Accelerate event, Pure Storage unveiled increased partner rebates on Pure as a Service.

Pay Cash

NetApp to Change How It Measures, Compensates Partners

The new NetApp new partner program will de-emphasize traditional reseller models.

R&D

Vertiv Partner Summit: New MSP Program, Big R&D Push

The theme of the 2021 partner summit is “disrupt IT.”

$1 billion

IBM Explains How It’s Spending $1 Billion on Partners

IBM channel chief David La Rose talks through new partner investments at IBM Think 2021.

Man showing digital sales growth

BigID, Cylance Vet Leading vArmour Partners, Growing Channel Program

vArmour will expand and innovate its channel program globally. Here’s how.

Cloud Network

SASE Provider Cato Networks Courts MSPs in Latest Partner Program Update

MSPs drove some of Cato’s earliest deals.

Computer Training

IBM Intros New PartnerWorld Competencies, Training, Benefits

IBM announced a new competency framework, skills development, and expanded its Cloud Engagement Fund.

Cloud computing concept

Nerdio Launches Partner Program to Help MSPs Build Cloud Practices

Nerdio Manager for MSP is now available, as are updates to the Nerdio Manager for MSP cost estimator tool.

Emerging technology in digital business transformation

Channel Program Updates: Dell, Verizon, AWS, Mitel

These changes target agents, VARs, MSPs and MSSPs.

Opportunities

Spectrum Enterprise Channel Chief: Direct Selling Agents Getting New Opportunities

Spectrum Enterprise is targeting increased automation and reduced sales friction in its latest partner update.

Redesign

Vonage Channel Partners Get Redesigned Program, New Partner Portal

The launch is part of Vonage Accelerate, the company’s strategic growth initiative.

Managed services

Dell Technologies Apex Goes Live, Launching Transition to Managed Services

Apex will become Dell’s primary route to market for data center and hybrid cloud offerings.

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Galleries

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AWS’ Rachel Mushahwar on New Channel Role: ‘Opportunity of A Lifetime’

May 14, 2021

Industry Perspectives

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Why More IT Providers Are Financing Software Sales

May 14, 2021

6 Key Questions Channel Partners Should Consider When Migrating to 5G NR

May 13, 2021

Office 365 and Regulatory Compliance

May 11, 2021

Webinars

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How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 20, 2021

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Workshop: Diversity, Equity & Inclusion Strategies for Channel Success

June 8, 2021

Data Center Power Infrastructures Should Not Be Your Weakest Cybersecurity Link

June 23, 2021

White Papers

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Five Ways to Answer Customer Demand with Veeam

May 3, 2021

A Quantitative Comparison of UPS Monitoring and Servicing Approaches Across Edge Environments

April 23, 2021

RISK-BASED AUTHENTICATION: A Critical Element to Any Zero-Trust Deployment

April 23, 2021

Upcoming Events

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Diversity, Equity & Inclusion Strategies for Channel Success

June 8, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Twitter

Ahh nothing like the satisfaction of finally submitting a survey on a nice Saturday morning... right?? 😎 9 Days lef… twitter.com/i/web/status/1…

May 15, 2021

President Biden's #cybersecurity executive order welcomed by industry experts @YouAttest, @Vectra_AI,… twitter.com/i/web/status/1…

May 14, 2021

.@ArubaNetworks gave us a timeline into its channel integration with @SilverPeak. dlvr.it/RzgHKC https://t.co/n4G8MVTeTo

May 14, 2021

.@Cisco acquiring @KennaSecurity for vulnerability management. #cybersecurity @CiscoPartners dlvr.it/Rzg0vz https://t.co/GFlKi3IR5y

May 14, 2021

.@intel security leaders discuss efforts to address top #cybersecurity challenges. dlvr.it/RzfnML https://t.co/PXqMzszIsJ

May 14, 2021

Flexible payment solutions help to close the deal faster. @IngramMicroInc #flexiblefinance #ChannelPartners… twitter.com/i/web/status/1…

May 14, 2021

New @VMware CEO wants to help partners grow traditional business, pursue new opportunities. #cloud… twitter.com/i/web/status/1…

May 14, 2021

RT @RDeMarzo: Last day to submit session ideas for this Fall's Channel Partners Conf. & Expo. Call for speakers ends today. Come be part of…

May 14, 2021